YouTube Premium is raising prices for the first time since 2023

Google is expanding the prices of its YouTube subscription plans.

The costs of YouTube Premium and YouTube Music plans successful the United States volition summation for the archetypal clip since July 2023. A YouTube spokesperson said successful a connection to The Times that the updated prices volition assistance the work “continue delivering a high-quality acquisition that supports creators and artists connected YouTube.”

“This alteration allows america to support the features our members worth most: ad-free viewing, inheritance play and a monolithic room of 300M+ tracks connected YouTube Music,” the connection reads. “We proceed to connection respective plans, ensuring subscribers tin take the enactment that works champion for them.”

The YouTube Premium idiosyncratic program volition summation from $13.99 a period to $15.99 a month. The household program volition spot the largest terms jump, going from $22.99 to $26.99 a month. YouTube Music subscriptions volition besides spot increases, with the idiosyncratic program rising from $10.99 to $11.99 a period and the household program expanding from $16.99 to $18.99 a month.

The terms of YouTube Premium Lite volition turn arsenic well, with the terms rising from $7.99 to $8.99 a month. The mostly ad-free Lite tier was introduced past March, and allows users to download videos and ticker contented successful the background.

The updated pricing has already taken effect for caller customers. Current users volition spot the caller prices rotation retired successful June and volition person an email from YouTube confirming the outgo astatine slightest 30 days successful advance.

YouTube Premium was introduced successful 2018 arsenic a replacement for YouTube Red, which the institution launched successful 2015. The subscription exemplary was created to supplement the expenses that advertisement gross wasn’t covering.

The summation comes aft Spotify raised its terms to $12.99 successful January, and Netflix prices jumped crossed each plans successful March. In 2025, Disney, HBO Max and Apple TV raised costs arsenic well.