Xbox Is Apparently Rebranding to XBOX

Xbox seems to person rebranded…to XBOX.

You'd beryllium forgiven for not noticing the difference, but yes, recently appointed CEO Asha Sharma took to X/Twitter to corroborate Microsoft's gaming subdivision has been fixed an all-caps makeover. The deficiency of an update connected platforms similar Instagram, Facebook, Bluesky, and YouTube makes it a spot unclear however superior this expected rebrand is, but the large alteration to XBOX tin astatine slightest already beryllium seen connected its X relationship and adjacent Sharma's LinkedIn profile.

The CEO shared the update pursuing a societal media poll, wherever she asked fans to take betwixt the modular Xbox and its larger version. After returning results that enactment XBOX successful the pb with an astir shocking 64.8% of the votes, the alteration has officially been acted upon.

👀 pic.twitter.com/4MHzmLsXNm

Xbox has undergone a laundry database of changes, large and small, since Sharma replaced Phil Spencer arsenic CEO successful February of this year. Highlights see enactment switch-ups earlier this month, the extremity of the "This is an Xbox" selling run successful March, and a driblet successful terms for Game Pass subscribers successful April.

It's unclear however palmy immoderate of these changes person been for Microsoft arsenic Sharma works to get Xbox into a amended place. The all-caps makeover for the Xbox name, though, decidedly look to autumn much successful enactment with smaller adjustments we've precocious seen, specified arsenic the caller footwear up series revealed a fewer weeks agone oregon the classical logo facelift from April.

For now, fans aren't definite precisely however to consciousness astir an all-caps XBOX. As immoderate person pointed out, the alteration is astatine slightest a amusive motion to the aboriginal days of the console's logo and name. Considering the update seems to beryllium inspired straight by instrumentality input, immoderate person adjacent begun to telephone connected Sharma to marque much changes, specified arsenic reverting the sanction backmost to its classic, rough-edged font. Others aren't truthful consenting to entertain the XBOX thought until they spot if it volition really stick.

what’s the intent of this rename bruh https://t.co/DUyRmevBlJ pic.twitter.com/nYUqFqOIp4

"I was expecting thing pointless and stupid, but gosh they person inactive managed to astonishment me," 1 Reddit idiosyncratic said.

"HUGE IF TRUE," different joked.

We'll hopefully person a amended thought astir however committed Microsoft is to XBOX successful the adjacent future. Until then, you tin spot what Sharma had to accidental astir her past gaming history. You tin besides spot work astir the precocious leaked Xbox Cloud Gaming controller.

Michael Cripe is simply a freelance writer with IGN. He's champion known for his enactment astatine sites similar The Pitch, The Escapist, and OnlySP. Be definite to springiness him a travel connected Bluesky (@mikecripe.bsky.social) and Twitter (@MikeCripe).