Woolworths extends Lower Shelf Price scheme to more than 800 products

Australian supermarket concatenation Woolworths has extended its Lower Shelf Price inaugural to see 130 further products, bringing the full to much than 800 items.

The expanded pricing committedness volition stay successful spot for astatine slightest six months from November 2025, locking successful savings for customers until 2026.

Since launching successful May, the inaugural has lowered prices crossed its scope by an mean of 12.6%.

Woolworths' customers could prevention up to A$289 ($188.74) crossed the caller handbasket of much than 130 products added since August.

The expanded scope covers mundane essentials specified arsenic Woolworths Spanish other virgin olive lipid and John West tuna.

Shoppers tin marque further savings by choosing Woolworths own-brand lines, typically 30% cheaper than branded equivalents, and by buying from its "odd bunch" effect and rootlike range, which offers astatine slightest 20% off.

Woolworths radical CEO Amanda Bardwell stated: "Our customers person told america they privation the mundane items successful their buying astatine prices they tin trust on. That's wherefore we person locked-in little support prices connected much than 800 items - including olive oil, cheese, tuna and rice.

“These are not impermanent specials - it is simply a semipermanent committedness to springiness families the certainty they request erstwhile budgeting for their households.

“We are seeing a beardown effect from customers gathering their play store astir little support terms goods, with rising point income of those connected the programme arsenic good arsenic precise affirmative lawsuit feedback astir the worth it’s delivering. We program to proceed expanding the range, and providing worth that our shoppers tin number on."

In November 2025, Woolworths Group published its fiscal results for the archetypal 4th of the fiscal twelvemonth 2026, signaling a 2.7% maturation successful full radical sales, driven chiefly by e-commerce.

The concatenation generated income of A$18.48bn for the quarter, compared with A$18bn successful the aforesaid 4th of the erstwhile year.

"Woolworths extends Lower Shelf Price strategy to much than 800 products " was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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