Why your local Gold's Gym may be getting a new name

Gold’s Gym, a decades-old fittingness marque with a cult pursuing and roots successful Venice Beach, is allowing astir each of its Southern California outlets to beryllium taken implicit by Eōs Fitness.

The gym’s long-time SoCal franchisees, brothers Angel and Willy Banos, sold much than 20 locations to Dallas-based Eōs. Gold’s volition clasp ownership of the archetypal Venice Beach Gold’s Gym, which opened successful 1965 and is known to immoderate arsenic “the mecca of bodybuilding.”

Founder Joe Gold opened the Venice determination with a absorption connected spot and conditioning, enactment ethic and lifestyle. The gym has attracted bodybuilding greats specified arsenic Arnold Schwarzenegger and Lou Ferrigno.

The marque has hundreds of different franchised locations crossed the U.S. and globally, including successful Italy and Mexico.

The determination isn’t a rejection of California. It allows the concatenation to unfastened up to caller franchisees successful the region, the institution said successful a quality release.

“Gold’s Gym has ever been a person successful wellness and fitness, and this determination marks a immense measurement guardant for the brand, our franchisees and our members,” said co-chief enforcement Danny Waggoner successful the release. “We are pushing the marque into a caller epoch portion remaining existent to our heritage.”

In an email sent to members, Gold’s Gym SoCal said the determination to merchantability “wasn’t a determination we made lightly,” the WeHo Times reported.

The email noted that Eōs Fitness main enforcement Rich Drengberg spent much than a decennary with Gold’s Gym earlier successful his career.

Eōs Fitness operates much than 200 locations crossed the state nether the slogan “Better Gym. Better price.” The Gold’s Gym acquisition volition marque Southern California the largest marketplace for Eōs, wherever the marque plans to person 50 locations by the extremity of the year.

“While this acquisition accelerates our enlargement successful a highly competitory existent property market, we are particularly grateful to Angel and Willy Banos for their imaginativeness and diligence successful gathering these gyms,” Drengberg said successful a institution release.

The caller Eōs locations volition see Beverly Center, Hollywood, Long Beach and Santa Barbara. Eōs announced successful an email to members that the modulation took effect Oct. 29 and would not interrupt gym access.

Gold’s Gym was acquired by fittingness institution RSG Group successful 2020. It costs betwixt $1.7 cardinal and $4.3 cardinal positive a franchise interest to ain a 25,000 square-foot Gold’s location.