Why Canada’s Warren Buffett Has Doubled and Tripled Down on This Struggling Apparel and Footwear Giant

2 hours ago 2

Alex Sirois

Thu, May 28, 2026 astatine 8:05 AM CDT 4 min read

Quick Read

  • Under Armour (UAA) trades astatine $5.78 with 4 consecutive quarters of net beats, planetary regions increasing rapidly, and absorption guiding to archetypal affirmative adjusted EPS successful FY27 with gross borderline enlargement of 220–270 ground points.

  • Fairfax Financial’s Prem Watsa, known arsenic Canada’s Warren Buffett, has accumulated astir 1.2M Under Armour shares successful structured blocks nether $5 successful May 2026, signaling deep-value condemnation arsenic the institution enters a turnaround inflection.

  • Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Under Armour didn't marque the cut. Grab the names FREE today.

When a worth capitalist often called Canada's Warren Buffett starts buying a beaten-down American marque successful structured, multi-million-share blocks, retail investors should astatine slightest look astatine the ticker. Stocks trading nether $10 are usually determination for a reason, sometimes breached concern models, sometimes breached sentiment, and occasionally a turnaround communicative the marketplace has not yet priced. Right now, 1 of the astir assertive accumulations connected Wall Street is happening successful an diversion apparel sanction whose shares person been nether sustained pressure.

With that successful mind, present is 1 banal trading nether $10 wherever a legendary deep-value capitalist has doubled and tripled down, and wherever the fundamentals suggest a imaginable inflection ahead.

Under Armour (NYSE: UAA)

Under Armour (NYSE:UAA) is the Baltimore-based show diversion marque that designs apparel, footwear, and accessories sold done wholesale partners and its ain Brand House and Factory House stores. Shares closed astatine $5.78 connected May 27, 2026, good wrong scope for retail investors and a fraction of the $8.15 52-week high. The marketplace headdress sits adjacent $1.09 billion, a striking compression for a planetary apparel elephantine that generated $4.97 cardinal successful trailing revenue.

Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Under Armour didn't marque the cut. Grab the names FREE today.

The fundamentals archer a turnaround communicative inactive successful motion. Q4 fiscal 2026 gross came successful astatine $1.17 billion, narrowly beating consensus, with an adjusted diluted nonaccomplishment per stock of $0.03, marking a 4th consecutive 4th of beating expectations. International is doing the dense lifting: EMEA grew 7.1%, Asia Pacific 12.7%, and Latin America 22.4%. Wall Street's statement terms people sits astatine $6.28, with 5 Buy ratings against 18 Hold and 3 Sell calls, leaving humble upside connected statement but meaningful country if absorption hits its FY27 guide.

The bull lawsuit rests connected Prem Watsa's Fairfax Financial conviction. Likened to the Warren Buffett of Canada, Watsa has accumulated UAA successful massive, structured blocks implicit the past fewer quarters, capped disconnected by open-market insider buying. The footprint is concrete: connected May 12, 2026, Fairfax disclosed an acquisition of 438,723 Class A shares astatine $4.9934, followed the adjacent time by 739,521 shares astatine $4.9733. Management is guiding to its archetypal affirmative adjusted EPS successful the reset rhythm of $0.08 to $0.12, with gross borderline enlargement of 220 to 270 ground points. CEO Kevin Plank framed the infinitesimal plainly: "We bash judge the inflection constituent is upon america successful fiscal '27."

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