What A$AP Rocky Taught Burberry's CEO About Brand Building

When A$AP Rocky walked into a Burberry store and bought 1 of the brand's astir iconic products, it reinforced a acquisition that would assistance signifier the company's future. At the WSJ CEO Council Summit successful London, Burberry CEO Joshua Schulman joins Emily Glazer, Enterprise Reporter astatine The Wall Street Journal, to explicate wherefore the infinitesimal became an important milestone successful the company's turnaround.