Wearable tech for your dog? Life360 releases a new pet tracker

Millions of radical already usage the Life360 app to way the determination of their household members and loved ones.

Now the California tech institution down the fashionable household information app is hoping radical volition usage a caller gadget and their location-tracking services to support tabs connected their pets.

On Wednesday, Life360 unveiled a caller tracking instrumentality that radical tin connect to their pet’s collar. The product, called Life360 Pet GPS, uses cellular, GPS, Wi-Fi and Bluetooth exertion truthful radical tin accurately pinpoint wherever their furry friends are.

The instrumentality works with the Life360 app truthful radical tin way their pets connected a integer map, acceptable up alerts if the favored strays extracurricular acceptable boundaries, supply exigency interaction accusation for pets and notify different members if their canine oregon feline gets lost.

First released successful 2008, Life360 became a fashionable app for radical to way the determination of their kids, grandparents and different household members. The company, founded successful the aftermath of Hurricane Katrina erstwhile radical were trying to find and enactment connected to loved ones, has added much services, specified arsenic roadside assistance and individuality theft protection.

The merchandise of the favored tracker shows however determination sharing is becoming much communal adjacent amid concerns astir privateness and stalking.

Pet trackers tin outgo hundreds of dollars, truthful immoderate favored owners person tried Apple AirTags oregon akin products arsenic cheaper alternatives. However, utilizing immoderate products tin beryllium risky due to the fact that dogs sometimes swallow AirTags, and the locations aren’t ever up to date.

Life360 said the tracker volition outgo astir $50 but determination volition beryllium a discount arsenic portion of an introductory offer.

New oregon existing Life360 Gold oregon Platinum members volition beryllium capable to bargain the Pet GPS tracker for $3.60 for a constricted time. The San Mateo, Calif.-based institution volition besides waive the activation fee, which is usually astir $80, for the archetypal tracker added to a backstage radical known arsenic a “Circle” connected the app.

Life360 said its caller tracker is resistant to water, particulate and biting.

The instrumentality includes a artillery that lasts up to 14 days and volition participate a “Bluetooth Reserve Mode,” making it imaginable for radical to find their pets for up to six months. The favored tracker comes successful colors specified arsenic pink, navy and achromatic and is being released successful the U.S., U.K., Canada, Australia and New Zealand.

Lauren Antonoff, main enforcement astatine Life360, said successful a connection that the institution aims to marque it easier for radical to bring location their pets safely.

“Traditional information measures similar microchips necessitate a vet oregon structure sojourn and often person missing oregon outdated info, and all-purpose Bluetooth trackers tin conflict to find pets connected the move, particularly successful distant areas,” she said successful a statement.

The favored tracker gives Life360 different watercourse of revenue.

More than 55 cardinal Life360 members ain pets, the institution said. The institution owns Tile, trackers radical connect to their keys, wallets, bikes and different objects, on with Jiobit, which besides sells a favored tracker.

Life360 has a escaped mentation of its app and immoderate users wage a monthly subscription interest for further features, including household driving summary, roadside assistance and question support.

The institution chiefly generates gross from the merchantability of subscriptions and tracking devices. Some of Life360’s gross has travel from selling aggregated non-personally identifiable accusation to partners and third-party products and services, according to its yearly report.

As of June 30, Life360 has astir 88 cardinal monthly progressive users crossed much than 180 countries.

Life360 said successful August that its second-quarter gross reached $115.4 million, up 36% from the aforesaid play past year. Its nett income during that 4th was astir $7 million.