Wall Street’s Ratings on Booking Stock Align With Our $257.28 Price Target

1 month ago 16

Vandita Jadeja

Mon, April 20, 2026 astatine 8:16 AM CDT 5 min read

Booking Holdings (NASDAQ: BKNG) trades astatine $184.56 arsenic of writing, sitting 20% beneath its 52-week precocious of $232.20 and down 13.64% twelvemonth to date. Our 24/7 Wall St. terms people for Booking Holdings is $257.28, implying 39.4% upside implicit the adjacent 12 months.

The 24/7 Wall St. exemplary rates the banal buy. The exemplary carries mean assurance (0.5), reflecting meaningful macro uncertainty but beardown cardinal support.

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Metric

Value

Current Price

$184.56

24/7 Wall St. Price Target

$257.28

Upside Potential

39.4%

Recommendation

BUY

Confidence Level

50% (Moderate)

With 30 bargain oregon beardown bargain ratings and zero merchantability ratings from Wall Street analysts, the cardinal backdrop is compelling astatine existent levels. The banal trades 20% beneath its 52-week high, with Wall Street statement targets implying important upside.

Booking Holdings entered 2026 astatine $213.72 and fell to $165.61 successful February 2026, driven by Q4 2025 guidance connection and macro anxiety. The banal has since recovered, gaining 4.51% implicit the past week and 3.86% implicit the past month. Over 1 year, shares are up conscionable 2.39%, good beneath concern performance. The institution completed a 25-to-1 banal divided effectual April 2, 2026, improving retail accessibility.

Q4 2025 results were strong: adjusted EPS of $48.80 against an estimation of $48.04, beating expectations by 1.58%. Revenue of $6.35 cardinal grew 16.1% twelvemonth implicit twelvemonth cleared the $6.14 cardinal statement estimation by 3.49%. Free currency travel surged 119.53% twelvemonth implicit twelvemonth to $1.42 cardinal successful the quarter. Despite the beat, shares fell 6.15% connected net time earlier recovering.

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