Vafo notches up another acquisition with Pets Deli

Czech pet-food radical Vafo has made different acquisition, buying German direct-to-consumer marque Pets Deli.

Financial presumption were not disclosed.

In a statement, Vafo said the woody "strengthens" its presumption successful Germany and adds an
"important integer maturation platform" to the group's portfolio successful Europe.

Vafo added that the acquisition is "strategically important" due to the fact that it combines Pets Deli's user brand, nonstop lawsuit relationships and data-led exemplary with its ain manufacturing scale, R&D, sourcing and class expertise.

Pets Deli sells bedewed and adust food, arsenic good arsenic snacks and supplements for dogs and cats done its integer platform.

Vafo president Pavel Bouška said: "Germany is 1 of the astir important pet-food markets successful Europe, and for us, Pets Deli is the close spouse to fortify our presumption there."

Berlin-based Pets Deli, which generates a turnover of much than €40m ($46.1m), volition proceed to run nether its ain brand.

Its caller proprietor said the "future absorption volition beryllium connected accelerating D2C growth, strengthening lawsuit retention, [and] expanding the merchandise portfolio".

Pascal Haenle, Pets Deli managing manager and COO, said: "Vafo gives america operational firepower we couldn't person built connected our own. Access to world-class manufacturing, R&D and procurement means amended products for our customers, faster – and astatine a stronger borderline – without ever compromising connected the prime they spot america for."

The transaction is the latest successful a tally of deals by Vafo arsenic it builds retired its European pet-food portfolio.

In 2024, the institution bought Austria-based PetCo and Finland's Dagsmark Petfood, having acquired UK marque Pooch & Mutt and taken a controlling involvement successful Swedish wholesaler Lupus Foder successful 2023.

Earlier this year, Vafo besides restructured its concern into abstracted branded, private-label and accumulation units, saying the determination would enactment further enlargement and sharper absorption focus.

With a turnover exceeding €700m, Vafo employs much than 1,500 radical crossed 9 European countries.

Its brands see Brit and Carnilove, with products sold successful much than 90 countries.

"Vafo notches up different acquisition with Pets Deli" was primitively created and published by Just Food, a GlobalData owned brand.