US online spending hits $8.3 billion as Amazon Prime Day kicks off, Adobe says

Reuters

Wed, June 24, 2026 astatine 8:44 AM CDT 1 min read

June 24 (Reuters) - Online spending among shoppers connected the archetypal time of Amazon's Prime ‌Day roseate 5.3% from a twelvemonth earlier ‌to $8.3 cardinal crossed U.S. retailers, Adobe Analytics said connected ​Wednesday.

The four-day buying event, which started connected Tuesday and is being held earlier than accustomed this year, volition beryllium a litmus trial of U.S. ‌shoppers' spending powerfulness ⁠as the absorption shifts to indispensable goods.

Here are immoderate cardinal details:

• Online ⁠spending connected Tuesday is tracking up of its projections and marks the biggest e-commerce time truthful ​far successful ​2026, Adobe said.

• ​The information steadfast reaffirmed ‌its forecast of U.S. retailers driving $26.3 cardinal successful online walk done the event.

• Adobe said income were driven by categories such arsenic electronics and appliances, tools and location improvement, but purchases of ‌everyday essentials besides ticked up.

• ​Discounts are expected to ​remain successful the ​10% to 24% set seen connected ‌the archetypal day, Adobe said.

• ​Adobe's forecast ​is based connected an investigation of 1 trillion visits to U.S. retail e-commerce sites, ​covering 100 ‌million banal keeping units and 18 merchandise ​categories.

(Reporting by Neil J Kanatt successful Bengaluru; ​Editing by Joyjeet Das)