UK’s Halewood sells Crabbie’s to local group Brookfield Drinks

Halewood Artisanal Spirits has sold the Crabbie's alcoholic ginger brew marque to section drinks concern Brookfield Drinks.

Financial presumption of the woody were not disclosed.

In a statement, Brookfield said Crabbie's acquisition marks a "significant addition" to its portfolio, which includes the Rubis effect brew range, Kestrel lager, and French brew marque La Goudale.

Nigel McNally, the laminitis and proprietor of Brookfield, said: "Crabbie's is simply a indispensable banal merchandise wrong the accelerated increasing fruit/flavoured brew market."

He added: "With the alcoholic ginger brew and effect brew class continuing to grow, peculiarly amongst consumers seeking much flavour-led and refreshing trade centric drinking experiences, we judge determination is simply a important accidental to further elevate the brand."

Crabbie's portfolio includes alcoholic ginger brew which besides comes successful raspberry and humor orangish flavours, arsenic good arsenic an alcoholic ginger wine.

Halewood CEO Stewart Hainsworth said the merchantability "is different breathtaking measurement guardant for the Halewood institution arsenic portion of its spirits focused artisanal marque strategy".

A spokesperson for Brookfield told Just Drinks the institution is acquiring the Crabbie's marque and associated intelligence property, but nary accumulation assets.

They added that Brookfield operates a "virtual concern model" centred connected sales, selling and logistics, utilizing accumulation partners alternatively than owning manufacturing facilities.

According to the statement, Brookfield volition "significantly summation selling concern down the brand" crossed retail, hospitality and export channels.

The institution spokesperson confirmed that the radical plans "to marque a multi-million-pound investment" successful Crabbie's, crossed marketing, NPD and income to enactment maturation successful the UK and overseas.

"In presumption of planetary distribution, we program to proceed processing Crabbie's successful established markets including the USA, Canada and Scandinavia, portion besides exploring opportunities to grow the brand's beingness crossed wider Europe, the Far East, Africa, the Caribbean and South America," the spokesperson said.

The company's ain main markets already see the UK, Europe, the Caribbean, Asia, the US and Africa.

Crabbie's is the 2nd marque to beryllium sold by Halewood this year.

In January, Poland's United Beverages Group bought Halewood's JJ gin-and-vodka brand, with Halewood retaining exclusive UK distribution.

At the time, Halewood said that woody besides formed portion of efforts to "refine" its marque portfolio.

In results for the twelvemonth to 28 June 2025, the institution saw nett turnover autumn 11% to £77.4m ($104.5m), portion Crabbie's planetary nett revenues declined by £1m "due to little income volumes successful the US negatively impacted by tariffs and the cessation of the Canadian organisation owed to debased margins".