TikTok Shop Is Now the Size of eBay

Despite the never-ending play implicit whether to prohibition the app, President Donald Trump’s volatile tariff regime, and enforcement shake-ups, TikTok’s ecommerce part is inactive seeing monolithic growth.

TikTok doesn’t disclose aggregate income figures, but the terms and income measurement of idiosyncratic products are disposable connected the app. Based connected that data, the analytics steadfast EchoTik estimates TikTok Shop sold $19 cardinal worthy of products globally from July done September of this year. The United States, its largest market, accounted for $4 cardinal to $4.5 cardinal successful sales, an summation of astir 125 percent compared to the 2nd 4th of 2025.

To enactment those numbers into perspective, see that TikTok Shop is present connected the aforesaid standard arsenic eBay, which saw $20.1 cardinal successful full income successful the past quarter. TikTok Shop lone launched successful the US successful September 2023, portion eBay has been astir for implicit 30 years. That velocity of maturation is remarkable.

“We person mostly focused connected TikTok from this constituent of presumption of the TikTok ban, and we person astir forgotten that TikTok Shop’s stock successful US ecommerce conscionable continues to turn slowly,” says Juozas Kaziukėnas, an autarkic ecommerce analyst.

What You See Is What You Get

TikTok Shop broke into the highly saturated ecommerce scenery successful the US by excelling astatine an age-old platitude: show, don’t tell. Creators station abbreviated videos connected TikTok trying connected apparel oregon utilizing location gadgets and see links to bargain the products connected the aforesaid platform. It creates a overmuch much straightforward acquisition for consumers, who tin spot existent radical investigating products alternatively of needing to wade done written reviews connected accepted ecommerce sites.

Ivy Yang, the laminitis of Wavelet Strategy, a strategical nationalist relations consultancy, says she precocious bought a dust-mite-removing vacuum connected Amazon soon earlier she scrolled past a TikTok Shop video featuring a akin product. She rapidly realized the TikTok Shop mentation had much features, truthful she ordered it, tried it out, and returned the 1 from Amazon. To her, that’s the entreaty of buying connected TikTok. “I request to spot however it works successful action,” Yang explains.

In theory, that’s what makes livestream buying adjacent much popular, astatine slightest successful China, due to the fact that present influencers tin tout products connected camera successful existent time, and there’s small editing progressive that mightiness disguise immoderate imaginable merchandise defects. In caller years, livestream buying has wholly reshaped however radical bargain things successful China and has go 1 of ByteDance’s main gross pillars. But contempt however hard TikTok has tried, it simply hasn’t been capable to replicate that occurrence successful the US. Kaziukėnas says that TikTok Shop’s show apt inactive falls abbreviated of ByteDance’s expectations, particularly erstwhile it comes to livestream shopping.