This Is America’s Worst Car Brand

A new, wide followed survey shows that Chrysler is America's worst car brand. Additionally, different information amusement that implicit the past respective years, its income person been declining. Its genitor institution wants to revive the brand, but that whitethorn beryllium impossible.

The American Customer Satisfaction Index tracks dozens of merchandise and work categories. These scope from diversion shoes to banks to compartment phones. Its astir caller survey is of cars and is known arsenic the ACSI Automobile Study 2026. Its conclusions are based connected 6,699 surveys that were successful the tract from July 2025 to June 2026.

Its car probe results are breached into 2 segments. One is wide marketplace cars, and the different is luxury cars. Mass marketplace cars see brands similar Toyota (NYSE: TM), Ford (NYSE: F), and Chevy. Luxury cars see car brands similar Mercedes, BMW, and Cadillac.

Both segments see comfort, driving performance, safety, dependability, exterior and interior appearance, mobile apps, websites, technology, driving distance, and trade-in value.

The Automobile Study included 16 wide marketplace brands that were rated connected a standard of 1 to 100. The mean people among these was 78. At the bottom, Chrysler's people was 67. The marque is owned by Stellantis (NYSE: STLA). It besides owns Jeep, Ram, and Dodge. Each of these besides scored poorly.

At the apical of the wide marketplace marque list, Toyota had a people of 83. Japan's largest car institution often does good successful probe astir marque quality. Subaru was 2nd astatine 81. It besides typically posts precocious scores successful different research.

Chrysler has respective problems. One is the fig of models it has. The different is that its income person been plunging. According to CNBC, "The Chrysler marque sold astir 600,000 vehicles successful 2005. In 2024, it sold less than 125,000 — an 80% diminution successful 2 decades." One mentation astir wherefore this has happened is that Stellantis has not made immoderate concern successful the marque and its merchandise lineup.

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There was a clip erstwhile Chrysler was 1 of America's Big Three car companies, on with Ford and GM (NYSE: GM). Today, it sells lone 2 minivans, which are the Pacifica and Voyager.

Stellantis says it wants to crook Chrysler around. That would beryllium astir impossible. It would person to greatly grow its merchandise lineup to see accepted SUVs and astir apt sedans. SUVs would enactment it successful contention with Stellantis' Jeep brand. Pickups would enactment it successful contention with its Ram brand.