Take-Two Says All Entertainment Properties Need Pre-Release Marketing, as the Wait for GTA 6 Trailer 3 Goes On

GTA 6 has gone a full twelvemonth without the merchandise of a caller trailer. It was May 2025 erstwhile Rockstar acceptable the net alight with the merchandise of GTA 6 Trailer 2, which itself came implicit a twelvemonth aft Trailer 1. The hold for Trailer 3 goes on, and fans person surely struggled to cope. But does GTA 6 adjacent request a Trailer 3 to beryllium successful? As the astir anticipated amusement spot of each time, is GTA 6 uniquely positioned to get distant with not showing gameplay footage earlier launch?

That’s the question I enactment to Take-Two brag Strauss Zelnick up of the company's fiscal twelvemonth 2026 fiscal report, and portion helium kept his cards adjacent to his thorax during his response, helium did talk mostly astir each amusement properties needing to prosecute consumers up of launch, nary substance however big. And helium utilized Mission: Impossible and Tom Cruise to marque his point.

“Well, look, I mean, Rockstar is going to speech astir each things GTA successful the fullness of time,” Zelnick began. “So I tin talk conceptually lone astir the selling of amusement properties. And I bash deliberation nary substance however large a franchise is, the consumers request to prosecute with that anterior to release. And I deliberation the question representation concern reflects that arsenic well.

“So if you enactment retired a sequel to Mission: Impossible, spot me, the workplace is inactive going to walk a full batch of wealth selling that title, adjacent though we benignant of cognize what we're going to get and we cognize we're going to spot Tom Cruise, and we're thrilled that we will. Marketing is inactive an important portion of immoderate amusement release.”

Take-Two has said Rockstar Games volition footwear disconnected GTA 6 selling this summertime (pre-orders are expected astatine the aforesaid time), and contiguous it committed to the game’s November merchandise date, putting to furniture immoderate concerns astir a delay. Take-Two said it expects to grounds gross of $8-8.2 cardinal during the 2027 fiscal year, which would magnitude to a 20% summation connected the anterior year, chiefly owed to the motorboat of GTA 6. Take-Two saw gross of $6.72 cardinal during the 2026 fiscal year, truthful the GTA 6 effect could beryllium up to $1.5 billion.

Earlier this month, Business Insider reported that Take-Two is estimated to person spent $1-1.5 cardinal truthful acold connected GTA 6. It is besides expected to beryllium the biggest amusement motorboat of each time, breaking records for video crippled income and revenue. Rockstar has yet to denote the terms of the game, with the manufacture waiting to spot if GTA 6 volition spell supra $70.

GTA 6 is acceptable for motorboat connected PlayStation 5 and Xbox Series X and S connected November 19, 2026.

Wesley is Director, News astatine IGN. Find him connected Twitter astatine @wyp100. You tin scope Wesley astatine [email protected] oregon confidentially astatine [email protected].