Spotify video podcasts are coming to Netflix

Spotify video podcasts are coming to Netflix, further diversifying the types of contented connected the Los Gatos, Calif.-based streaming work beyond movies, TV shows and games.

The determination reflects however galore radical are consuming their podcasts not conscionable by listening, but by watching the podcasters behaviour their discussions connected video.

Roughly 70% of podcast listeners similar their shows with video, according to a Cumulus Media study. Netflix and Spotify said the concern volition bring podcasts to Netflix that complement the streamer’s “existing programming and unlocks caller audiences and wider organisation for the shows.”

There volition beryllium 16 Spotify video podcasts initially connected Netflix successful the U.S. successful aboriginal 2026, with plans to see different markets, the companies said. Those video podcasts see sports programs similar “The Bill Simmons Podcast” and “The Ringer Fantasy Football Show,” culture/lifestyle podcasts similar “The Dave Chang Show” and “The Recipe Club” arsenic good arsenic true-crime programs similar “Serial Killers.”

“At Netflix, we’re ever looking for caller ways to entertain our members, wherever and nevertheless they privation to watch,” said Lauren Smith, the streamer’s vice president of contented licensing and programming strategy.

Roman Wasenmüller, vice president and caput of podcasts astatine Spotify, said this concern helps creators scope caller audiences and unlocks “a wholly caller organisation opportunity.”

Spotify began offering video podcasts connected its level astir 5 years ago, offering an enactment to its podcasters who had antecedently been posting videos of their audio programs connected YouTube.

Last year, the Swedish audio institution unveiled caller features that marque it easier for creators to gain wealth from their video contented and way their show connected the streaming service.

Netflix has besides been diversifying the types of contented it offers connected its streaming service. Last week, Netflix unveiled a slate of games, specified arsenic versions of Boggle and Pictionary, that tin beryllium played connected TV and are included with its streaming subscription.