SPAR enters North Macedonia with two Skopje stores

Supermarket concatenation SPAR has entered North Macedonia done a licensing woody with Viva Fresh Group, which has launched 2 stores successful the superior metropolis of Skopje, nether the SPAR and INTERSPAR brands.

Spar International granted the licence to Kosovo-based Viva Fresh Group earlier this year.

Viva Fresh Group said it plans to bring 65 stores nether the Spar marque wrong 12 months, supported by a €43m ($50m) investment.

The motorboat of the web includes an Interspar hypermarket and a Spar supermarket, some successful Skopje.

The hypermarket's retail level abstraction totals 4,677m², with much than 16,000 merchandise lines crossed market and non-grocery categories, including astir 400 own-brand items.

Viva Fresh Group acquired the erstwhile Kit Go retail concatenation successful 2022 and is utilizing that property arsenic the instauration for a phased SPAR conversion programme.

According to the company, rollout of the stores is structured to enactment proviso concatenation improvement and broader retail infrastructure successful the market.

Viva Fresh Group has besides indicated it volition root from section producers and suppliers and volition run grooming and workforce improvement initiatives successful the sector.

In its statement, the institution said: “The motorboat of the internationally renowned Spar marque successful North Macedonia marks a milestone successful the improvement of the retail manufacture successful this market.

“Spar successful North Macedonia volition connection a modern, customer-centric, and value-driven retail offering done internationally recognised retail standards and section marketplace adaptation, delivering exceptional quality, freshness, and service, portion maintaining competitory pricing accessible to each lawsuit segments.”

In a abstracted development, Spar Austria and petrol presumption relation JET are owed to unfastened 5 Spar Express shops astatine forecourt sites successful Austria by the extremity of this month.

That aviator volition trial whether a convenience retail exemplary combining substance presumption locations with a supermarket-style merchandise scope and pricing is viable, earlier immoderate determination is made connected wider expansion.

Five sites volition service arsenic the ground for trying a caller collaborative attack to forecourt retailing betwixt the 2 companies.

"SPAR enters North Macedonia with 2 Skopje stores" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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