Sales woe for Marie Brizard at home and abroad

Marie Brizard Wine & Spirits has reported different diminution successful quarterly sales.

The France-based radical booked first-quarter gross of €38.7m ($45.6m), down 9.6% connected a like-for-like ground and 8.4% connected a reported basis.

Revenue successful France declined 3.6% to €17m, portion planetary income dropped 13.8% connected a like-for-like ground and 11.9% connected a reported ground to €21.7m.

Sales successful the French off-trade transmission fell 11.6% successful the quarter, which Marie Brizard chiefly pinned connected William Peel, the Scotch whisky marque deed by retailer de-listings past twelvemonth aft “challenging commercialized negotiations”.

Marie Brizard said in-store income of Scotch whisky marque William Peel “picked up again slowly” during the period.

The on-trade transmission “continues to execute well”, with income up 5.5%, driven chiefly by the Marie Brizard brand.

A caller B2B declaration besides gave its home concern a one-off boost successful the quarter, the institution said.

Internationally, the diminution was dispersed crossed astir regions, with immoderate markets besides affected by the timing of orders. Marie Brizard pointed to weaker income successful occidental and eastbound Europe, particularly Lithuania, Bulgaria and Spain.

The company’s concern services part – which covers bottling sub-contracts for third-party marque owners and private-label clients – and the on-trade transmission remained agleam spots.

In Spain, the company’s concern services part – which covers bottling sub-contracts for third-party marque owners and private-label clients – saw its gross autumn amid accumulation stoppages arsenic the radical replaced replacement. The institution expects enactment to “return to mean levels successful the 2nd quarter”.

The radical besides cited a 29.2% driblet successful gross from its export unit, reflecting slower concern successful Belgium, Poland and borderline markets adjacent Luxembourg and France aft what it described arsenic a “particularly busy” 4th fourth of past year.

Canada was besides weaker successful what the institution said was a “shrinking marketplace overall”.

The US was 1 of the fewer brighter spots. First-quarter gross determination roseate 59.1%, supported by Sobieski vodka arsenic good arsenic Marie Brizard and Gautier Cognac.

However, the institution said the summation was mostly cyclical, tied to guardant orders from its distributor and a debased examination base.

In 2025, Marie Brizard generated nett income of €172m, down 8.6%, with EBITDA falling to €13.6m from €15.2m and nett net edging down to €9.1m from €9.6m.

Revenue successful France dropped 17.6% to €69.1m, portion planetary income slipped 1.4% to €102.9m.

"Sales woe for Marie Brizard astatine location and abroad" was primitively created and published by Just Drinks, a GlobalData owned brand.