Reddit Is Getting Added to the S&P 500 — But You Still Shouldn’t Buy It

1 hour ago 6

Rich Duprey

Fri, August 14, 2026 astatine 11:06 AM CDT 4 min read

Quick Read

  • Index funds indispensable sorb 16.7 cardinal Reddit shares, an magnitude astir 3 times the regular trading volume, forcing a terms spike unrelated to concern fundamentals.

  • S&P 500 additions mean a 7.5% popular astatine announcement but present lone 2 to 3% excess instrumentality implicit the pursuing year, meaning the rally is mostly implicit by the clip astir investors act.

  • Reddit's logged-in idiosyncratic maturation collapsed to 1% from 12% a twelvemonth ago, arsenic AI hunt tools drain the engagement that sustains its advertisement business.

  • Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Reddit didn't marque the cut. Grab the names FREE today.

Index additions person go 1 of the astir reliable short-term catalysts successful the banal market. When a institution is added to the S&P 500, each money that tracks the scale -- passively managing trillions of dollars -- has nary prime but to bargain shares, careless of valuation. That forced buying creates a predictable pop. 

A close-up of a integer  surface  showing 3  app icons. The cardinal  and astir   salient  icon is Reddit's achromatic  alien mascot connected  an orangish  to reddish  gradient square, with the connection     'Reddit' below. To the left, portion  of the Pinterest logo, a reddish  stylized 'P' connected  a achromatic  background, is disposable   with the partial substance   'rest' underneath. To the right, a blurred greenish  WhatsApp chat bubble icon is visible, with the partial substance   'What' below. The representation  displays the pixelated quality  of a integer  screen.

stockcam / iStock Unreleased via Getty Images

But predictable pops and durable investments are 2 antithetic things, and conflating them is however investors extremity up holding an costly banal for the incorrect reasons. Reddit's (NYSE:RDDT) index-inclusion rally is simply a textbook illustration worthy studying earlier you pursuit it.

The Mechanical Pop, Explained

Reddit shares are climbing astir 14% successful midday trading contiguous aft S&P Dow Jones Indices announced Thursday that the institution volition articulation the S&P 500 aboriginal this month, taking the spot vacated by AvalonBay Communities (NYSE:AVB), which is being acquired by Equity Residential Properties Trust (NYSE:EQR). That's a mechanical reaction, not a verdict connected Reddit's business.

Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Reddit didn't marque the cut. Grab the names FREE today.

Here's wherefore the determination is truthful pronounced. JPMorgan estimates that scale funds tracking the S&P 500 volition request to acquisition astir 16.7 cardinal Reddit shares to lucifer its caller scale weighting. Reddit's mean regular trading measurement since its March 2024 IPO has tally astir 5.98 cardinal shares. That means forced buyers request to sorb astir 3 times a emblematic day's volume, concentrated astir the rebalancing date. When request outpaces interval that dramatically, terms gaps higher -- that's proviso and demand, not a alteration successful fundamentals.

24/7 Wall St.

Forced buying creates a impermanent 14% illusion. Don't mistake a mechanical scale popular for semipermanent growth. © 24/7 Wall St.

History Says the Euphoria Fades

Typically, aft the confetti settles, stocks added to the scale summation an mean of 7.5% during the announcement week, according to S&P Dow Jones information covering additions from 2010 done 2020. That lines up neatly with what Reddit is doing close now. But the aforesaid information shows those gains mostly don't compound. Over the pursuing year, recently added stocks delivered lone astir 2% to 3% of excess instrumentality comparative to the broader scale -- a fraction of the archetypal pop.

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