Pandora opens Singapore regional HQ to drive Asia growth

Danish jewellery marque Pandora has opened a determination office successful Singapore arsenic it seeks to measurement up maturation crossed Asia.

The caller basal volition negociate Pandora’s Asia cluster, which includes a operation of company-run stores and distributor-led markets crossed the region.

The retailer described the determination arsenic underscoring its semipermanent absorption connected Asia arsenic a strategical maturation region, citing momentum successful some established markets and newer territories.

Pandora main commercialized serviceman Massimo Basei stated: “Asia presents a tremendous accidental for Pandora. With dynamic markets similar India, Japan, Indonesia and South Korea poised for expansion, Singapore’s strategical determination and vibrant concern situation marque it the perfect basal for our enlargement successful the region.

“We are investing successful a dedicated set-up and bold hiring plans to physique a beardown instauration for sustainable growth.”

The bureau is situated successful Marina Bay, wrong Singapore’s cardinal fiscal and commercialized area.

Pandora intends to physique a squad of 50 employees spanning branding and marketing, marketplace improvement and operations, with hiring commencing successful precocious 2025/early 2026.

The constitution of the hub is supported by the Singapore Economic Development Board (EDB).

Dino Tan, elder vice-president and caput of Europe astatine EDB, added: “We invited Pandora’s determination to found its Asia office here, leveraging Singapore’s presumption arsenic a concern hub for user companies looking to grow their scope crossed the region.

“Pandora’s expanded beingness volition adhd to the vibrancy of planetary manner and user brands successful Singapore and make breathtaking occupation opportunities for Singaporeans."

In October 2025, Pandora disclosed that its president and CEO Alexander Lacik volition discontinue successful March 2026 aft astir 7 years successful the role.

He volition beryllium succeeded by Berta de Pablos-Barbier, the group’s main selling officer.

Pandora’s jewellery is disposable successful much than 100 countries done 6,800 points of sale, including much than 2,700 conception stores.

"Pandora opens Singapore determination HQ to thrust Asia maturation " was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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