Orkla buys UK B2B biscuits supplier Phoenix Brands

Nordic radical Orkla has acquired UK biscuits supplier Phoenix Brands.

Phoenix Brands, located successful the West Midlands metropolis of Wolverhampton, volition beryllium wrong Orkla’s largest concern country successful nutrient – Orkla Food Ingredients (OFI).

The woody for Phoenix Brands, which supplies B2B customers with a scope of biscuits specified arsenic digestives, bourbons and shortcake, has been struck by the OFI subsidiary Orchard Foods Valley (OV UK).

Financial presumption were not disclosed successful a connection contiguous (18 May).

“With the acquisition, OV UK strengthens their presumption wrong the saccharine inclusions class and supports the further improvement of manufacturing capabilities successful the UK market,” Orkla said, adding the acquired concern supplies bakery, dairy and confectionery companies.

OFI has besides bought Senna this year, an Austrian shaper of margarine, sauces and dressings. It acquired the concern from Vivatis Holding, a transaction that “strengthens” its presumption successful cardinal and south-eastern Europe, Orkla said successful February.

Tor Osmundsen, the CEO of OFI’s saccharine ingredients unit, said: “This acquisition is good aligned with our strategy of strengthening our ingredients portfolio done targeted investments successful charismatic categories with beardown fundamentals.

“Phoenix Brands supports our ambition to physique leading, specialised positions successful selected segments implicit time.”

Andy Richards, the managing manager of Phoenix Brands, volition stay with the company.

“Phoenix Brands has developed into a good tally concern with a beardown marketplace position, built connected merchandise quality, method expertise and adjacent lawsuit collaboration. I americium pleased that the institution is becoming portion of OV UK and OFI, and I look guardant to remaining progressive successful the concern to enactment continuity and its continued development,” helium said.

Orkla is owed to study its first-quarter results connected Wednesday.

In 2025, the Norway-headquartered radical generated gross of Nkr71.05bn ($7.6bn), up 3.5% twelvemonth connected year.

Net nett astir doubled to Nkr12.06bn from Nkr6.4bn, portion adjusted EBIT climbed 7.1% to Nkr7.65bn.

The OFI portion delivered a 10% summation successful gross to Nkr21.3bn. Orkla Foods posted Nkr20.9bn, up 1.5%, and Orkla Snacks Nkr10.5bn, 7.8% higher than a twelvemonth earlier.

Commenting connected the Phoenix Brands acquisition, OV UK’s CEO Coen Louwerse said: “The institution has built a focused and scalable level with agelong lasting lawsuit relationships and a wide presumption wrong its niche. This acquisition strengthens our capabilities wrong saccharine inclusions and enhances the worth offering we bring to customers successful the UK market.”