LiveWire (LVWR) Q4 2024 Earnings Call Transcript

Motley Fool Transcribing, The Motley Fool

Tue, February 10, 2026 astatine 9:31 AM CST 56 min read

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Wednesday, Feb. 5, 2025 astatine 9 a.m. ET

• Chairman, President, and Chief Executive Officer — Jochen Zeitz

• Chief Executive Officer, LiveWire — Karim Donnez

• Chief Financial Officer — Jonathan Root

Jochen Zeitz: Thank you, Shawn. Good morning, everyone, and convey you for joining today’s call. In the 4th twelvemonth of our Hardwire strategy, we saw our show being importantly impacted by continued cyclical headwinds for discretionary products, including the precocious involvement complaint and situation affecting user assurance and creating affordability issues for our customers. While we were incapable to execute our archetypal guidance of 2024, fixed the wide environment, we continued to marque advancement successful the execution of the cardinal elements of our strategical program that we judge volition acceptable the concern up champion for aboriginal profitable maturation erstwhile the marketplace turns.

That said, successful the 4th quarter, the macro situation contributed to a diminution of 15% successful planetary retail sales, our seasonally lowest 4th of the year, with North America posting a 13% diminution and our different planetary regions declining a combined 17%. For the afloat year, we ended 2024 with a planetary retail income diminution of 7%. In the look of manufacture headwinds, the motorboat of our caller exemplary twelvemonth 2024 Street Glide and Road Glide touring motorcycles contributed to adjacent 5% maturation successful the U.S. Touring conception and drove Harley-Davidson’s stock to astir 75%, an summation of 3.5% since 2023.

It’s worthy noting that implicit the year, Harley-Davidson was the lone shaper to summation a meaningful Touring conception marketplace stock successful the U.S., with our stock of the wide 601 positive CC marketplace being somewhat up based connected the conception that we vie in. Nearly 12 months aft the motorboat of our exemplary twelvemonth 2024 touring motorcycles, we proceed to person precise affirmative feedback from customers, media and dealers. In December, Cycle World voted the CVO Road Glide ST the champion cruiser of 2024. Also successful December, Motorcycle.com voted the Street Glide arsenic the champion motorcycle of 2024.

The motorboat of these touring motorcycles was 1 of the superior merchandise strategies wrong our profit-focused pillar of Hardwire, and our measurement and fiscal results would person been dramatically impacted negatively without them. Through the 4th quarter, we proceed to trim inventory by reducing the motorcycle accumulation wholesale significantly, ending the twelvemonth somewhat beneath 2023 year-end levels. We judge this has acceptable america up good for further important inventory reduction, particularly successful the archetypal fractional of the twelvemonth that Jonathan volition locomotion you done successful a small bit. Providing much item connected our transportation against our Hardware pillars for the year, our end-to-profit focus, we’ve continued to stress our halfway products portion investing successful cardinal merchandise segments for the future.