Liquid Fleet appoints James Miller to lead sales and marketing strategy

Liquid Fleet has named James Miller arsenic its caller Sales and Marketing Director, with work for overseeing the company’s maturation strategy and expanding its nationalist footprint, according to a property release.

The assignment forms portion of Liquid Fleet’s program to summation its fleet size from 3,000 to 5,000 vehicles implicit the adjacent 5 years, portion maintaining its people of 35% yearly growth.

Miller joins from Ayvens, wherever helium served arsenic Strategic Account Director managing firm fleet relationships. His erstwhile roles see Head of Mobility astatine Santander Consumer and UK Lead for OEM and strategical partnerships astatine BP Pulse, wherever helium worked connected infrastructure and integer charging solutions. He brings acquisition crossed firm leasing, rental and fleet electrification.

One of Miller’s archetypal priorities volition beryllium to grow the income squad to enactment nationwide coverage, alongside the summation of a integer selling specialist. He commented that Liquid Fleet’s 6–12-month lease proposition, on with offerings specified arsenic wage sacrifice and short-term cover, volition stay cardinal to its lawsuit strategy. He added that the concern volition proceed to absorption connected “personal lawsuit work tuned into circumstantial mobility needs.”

Managing Director Ismael Aumeerally said Miller’s inheritance successful firm rental and leasing would beryllium “invaluable” arsenic the institution supports customers transitioning to electrical vehicles. He noted that Miller’s assignment aligns with Liquid Fleet’s broader maturation and ESG objectives.

The announcement coincides with the company’s relocation to larger premises successful Telford, which see a lawsuit presumption suite and EV charging infrastructure. Aumeerally said the municipality offers “a bully geographic basal supported by a beardown unit pool,” and that the caller offices heighten facilities for some colleagues and visiting partners.

"Liquid Fleet appoints James Miller to pb income and selling strategy" was primitively created and published by Motor Finance Online, a GlobalData owned brand.

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