4 weeks ago
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By Jonathan Stempel
Thu, April 23, 2026 astatine 8:23 AM CDT 2 min read
By Jonathan Stempel
NEW YORK, April 23 (Reuters) - JetBlue has been sued successful a projected people enactment claiming it uses customers' idiosyncratic information to set summons prices, aft its effect to a societal media station raised concern that the bearer employed "surveillance pricing" to marque flying much expensive.
According to a ailment filed precocious Wednesday in Brooklyn national court, JetBlue conceals its usage of "trackers" to acceptable prices dynamically, and shares information with 3rd parties whose programs assistance it determine erstwhile to rise fares.
"Consumers should not person to person their privateness rights violated to enactment successful [JetBlue's] integer rat contention for hose tickets which should cost the aforesaid for each likewise seated passenger," the plaintiff, Andrew Phillips, said successful the complaint.
JetBlue declined to remark connected the lawsuit connected Thursday. It besides said it does not usage idiosyncratic information oregon artificial quality to acceptable summons prices.
Surveillance pricing lets companies usage browsing histories, locations and different idiosyncratic data to set idiosyncratic prices.
The suit followed an April 18 speech connected X wherever a rider praised JetBlue but said "a $230 summation connected a summons aft 1 time is crazy. I'm conscionable trying to marque it to a funeral."
JetBlue's effect said the rider should effort "clearing your cache and cookies oregon booking with an incognito window. We're atrocious for your loss."
The Long Island City, New York-based bearer said connected Monday its response was incorrect, portion adding that "fares tin alteration at immoderate infinitesimal arsenic seats are purchased oregon as inventory is adjusted based connected demand."
On Tuesday, 2 Democratic lawmakers successful Congress asked JetBlue to respond to elaborate questions astir pricing, including whether it uses personal information "to pass prices."
In November, 2 twelve legislature lawmakers asked Delta Air Lines to code whether it utilized oregon plans to usage generative AI successful setting prices. Delta said no.
Phillips' lawsuit seeks unspecified damages for JetBlue's alleged violations of a national anti-wiretapping law and New York authorities user extortion laws.
(Reporting by Jonathan Stempel in New York, Editing by Louise Heavens)
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