La Martiniquaise-Bardinet buys non-alc brand Sir James 101 outright

La Martiniquaise-Bardinet has taken afloat ownership of Dutch alcohol-free cocktail marque Sir James 101.

Financial presumption were not disclosed.

The French drinks radical acquired a number involvement successful Sir James 101 3 years agone and has present bought afloat power of the marque from Brand Captains, which founded the radical successful 2019.

According to a connection from La Martiniquaise-Bardinet, Sir James 101 is "the marketplace leader" by measurement successful Belgium, "and ranks 3rd successful the Netherlands".

The marque is besides sold crossed the US, UK, France, Switzerland, and Italy.

Cyril Cahart, managing manager of La Martiniquaise-Bardinet France and the CEO of La Martiniquaise Benelux, said: "Over the past fewer years, Sir. James 101 has taken connected an progressively important relation wrong our portfolio, making this a logical adjacent measurement for some companies.

"The alcohol-free cocktail and festive class continues to amusement beardown growth, some wrong the Benelux and internationally. Therefore, the continued planetary improvement and maturation of the non-alcoholic portfolio wrong the radical is of strategical importance."

La Martiniquaise-Bardinet told Just Drinks that it plans "to presumption Sir James 101 arsenic a genuinely planetary brand", selling it done "all cardinal organisation channels, including on-trade, off-trade and question retail".

The Cutty Sark whisky proprietor said successful its connection it besides planned to grow the marque into Austria, Ukraine, Germany and Poland.

Sir. James 101's products are produced astatine Sodiko, a Belgian drinks shaper which is owned by La Martiniquaise-Bardinet, the radical added. 

The acquisition adds to La Martiniquaise-Bardinet's existing non-alcoholic portfolio, which includes D'Artigny Sparkling, Venezzio Spritz RTD and Warner's non-alcoholic gin range.

Lieven Stevens, the managing manager astatine La Martiniquaise Benelux, said Sir James 101's erstwhile proprietor Brand Captains would inactive be" progressive successful supporting export activities successful adjacent collaboration with each sister companies oregon export departments".

In May, the radical took a 40% involvement successful Spanish institution Street Liquors, shaper of the Plata o Plomo brand, with an enactment to summation its holding wrong 3 years.

"La Martiniquaise-Bardinet buys non-alc marque Sir James 101 outright " was primitively created and published by Just Drinks, a GlobalData owned brand.