Jim Cramer Says He is “Such a Big Believer in ELF”

“Boy, you know, I was shocked astatine that. I’m specified a large believer successful ELF, and it conscionable keeps getting deed and deed and hit, and I don’t know, it’s lone $4.6 cardinal now. That seems very, precise low. I cognize that it did marque immoderate mistakes successful presumption of outgo structure, but I’m consenting to accidental that I think, I deliberation it’s a buy. I cognize that’s contrary to, I deliberation it’s a buy.”

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products nether brands similar e.l.f. Cosmetics, Well People, Naturium, and Keys Soulcare. Cramer mentioned the banal during the October 17 episode. He said:

“While I was connected the West Coast, I got a accidental to cheque successful with e.l.f. Beauty, the value-oriented cosmetics institution based successful Oakland. Even though this stock’s up 9% for the year, it’s been a existent volatile trader successful portion due to the fact that of its dense reliance connected China for manufacturing. But this hasn’t done overmuch to derail the banal lately, and I wouldn’t beryllium amazed if it’s got much upside.”

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