Jim Cramer on e.l.f. Beauty: “I Don’t Want to Touch It”

4 hours ago 1

Syeda Seirut Javed

Wed, June 10, 2026 astatine 10:38 AM CDT 2 min read

e.l.f. Beauty, Inc. (NYSE:ELF) was among the stocks Jim Cramer discussed during Mad Money, arsenic helium highlighted a hard backdrop for stocks. A caller asked whether the banal is simply a buy, sell, oregon clasp successful airy of its astir caller quarterly earnings. Cramer commented:

I deliberation this is simply a very, precise challenged group, okay? Not needfully that ELF stands out. Almost each institution successful this cosmetics radical is excessively challenged. I don't privation to interaction it. Even though I deliberation it's a bully company, erstwhile your milieu is troubled, you can't subordinate it. Same happening by the way, if I were talking astir liquor. Like you called maine astir Brown-Forman, I'd say, you cognize what, excessively pugnacious a group.

Stock marketplace data. Photo by Jakub Zerdzicki connected Pexels

e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products nether its brands, similar e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the May 29 episode, a caller asked whether they should bargain much oregon conscionable clasp the stock, and Cramer replied:

I'm disquieted astir it. I'm disquieted astir it due to the fact that you know, they get a batch of worldly from, you know, it's made successful China, and what truly bothers maine astir it is the inexplicable diminution and the precise ample abbreviated position. I am, telephone maine confused astir ELF. I don't recognize however the banal did so autumn apart.

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