Jamie Salter Hands CEO Reins to Maddox, Expects IPO Within a Year

6 hours ago 1

Jean E. Palmieri

Wed, May 20, 2026 astatine 11:50 AM CDT 3 min read

Jamie Salter has officially passed the baton.

The laminitis and main enforcement serviceman of Authentic Brands Group connected Wednesday said that Matt Maddox, the erstwhile Wynn Resorts enforcement who joined Authentic arsenic president successful January, volition go president and CEO. Salter volition modulation to enforcement chairman.

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As a result, Authentic is expected to erstwhile again research taking the institution public. Salter told CNBC helium expects that to hap wrong the adjacent 12 months.

The quality is not each that surprising. In an interrogation with WWD successful September, Salter said helium expected to revisit the thought of an archetypal nationalist offering wrong 2 years and that helium was positioning Maddox to instrumentality the helm of the company. He would beryllium “an fantabulous CEO that the Street tin trust on,” Salter said astatine the time.

Salter said then, and reiterated Wednesday, that helium volition stay profoundly progressive successful Authentic’s business, focusing connected strategical planetary growth, including mergers and acquisitions, planetary partnerships and alliances, and different semipermanent strategical priorities. Maddox volition proceed to study to him and volition execute the day-to-day operations of the company, “with a mandate to standard the platform, thrust integrated maturation crossed the portfolio, and deepen semipermanent worth instauration for shareholders and partners,” the institution said.

This would not beryllium the archetypal clip Authentic has attempted to spell public. In fact, the institution had filed papers doubly earlier but past retreated from the thought arsenic antithetic backstage equity investors came guardant to further money the company. But Salter has said publically that helium wants to turn Authentic to a $100 cardinal institution implicit the adjacent 5 years and going nationalist whitethorn beryllium the champion mode to execute that goal.

“This is an breathtaking measurement for each of america astatine Authentic,” said Salter. “I americium energized by what lies up and arsenic committed arsenic ever to the aboriginal of this company. As laminitis and enforcement chairman, I volition proceed to bash what I’ve ever done: being laser-focused connected driving strategic, transformational opportunities that volition presumption our peerless institution for continued growth. I’ll stay actively involved, partnering intimately with Matt and the full enactment team, arsenic we proceed gathering the world’s starring brand, marketing, and amusement platform.”

“Authentic has built 1 of the astir almighty and differentiated planetary commerce platforms successful the user ecosystem,” said Maddox. “I look guardant to moving broadside by broadside with Jamie to physique connected that instauration and accelerate our growth. Authentic’s enactment seat is exceptional, and it is simply a privilege to measurement into the relation of CEO and pb a squad of this caliber forward. The accidental up is significant, and we are conscionable getting started.”

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