Alfredo Flores is ever moving, but you wouldn’t cognize it from the precise stills helium takes of Sabrina Carpenter emerging onstage, her cheekiness and sparkly go-go boots shining done his images.
The portfolio of 36-year-old Flores, Carpenter’s circuit photographer, is already acquainted to most. Those photos of Carpenter posed with the circuit stop’s metropolis labeled connected a mug and sealed with a buss — that’s Flores’ work.
He has captured Carpenter’s emergence from her “Emails I Can’t Send” epoch to the dazzlingly palmy Short n’ Sweet tour, the enactment from which earned Flores the iHeart Radio Award for favourite circuit lensman and puts him backmost connected the roadworthy adjacent week for an further North American leg, including her six-night tally astatine Crypto.com Arena adjacent week.
But Carpenter’s towel reveals, acceptable changes and winks won’t look precisely the same.
“Creatively, I conscionable effort my champion to fig retired antithetic ways to sprout the aforesaid show,” said Flores, caller disconnected VMAs adrenaline and the merchandise buzz of Carpenter’s latest album, “Man’s Best Friend.”
He perpetually alters angles and lenses, including long, abbreviated and fish-eye, each with his Canon — the camera marque he’s been loyal to his full career. However, that doesn’t marque his archetypal forays into photography immoderate little impactful.
Alfredo Flores smiling with Sabrina Carpenter.
(Courtesy of Alfredo Flores)
Flores’ trajectory arsenic a unrecorded euphony lensman is informed by the epoch helium grew up in, 1 of disposable cameras, 24-hour photograph labs, VHS camcorders, photograph books afloat of household abrogation pictures and the visionaries down the hits that made america property the replay fastener connected CD players.
He recalls his way was charted earlier him 1 day successful his autochthonal Belleview, N.J., connected a sick time location from schoolhouse successful the signifier of the VH1 amusement “Pop-Up Video,” which featured euphony videos accompanied by trivia-filled substance bubbles.
“It was Mariah Carey’s euphony video for ‘Honey,’ and it said, ‘This video is directed by Paul Hunter. The determination is Puerto Rico. This is an extra. This is simply a assemblage double,’ ” said Flores, who added, “And it clicked successful my brain, ‘Oh, this is thing that radical create’ … and that’s wherever my involvement truly peaked successful a much nonrecreational way.”
In 2008, erstwhile the eventual euphony video level was nary longer VH1, but YouTube, Flores moved to Los Angeles and sought retired the minds who inspired him — the directors and producers who shaped his camcorder and disposable days, earlier helium ever strapped a Canon astir his neck.
“I went to the [Geffen Records] offices each time until I got a yes,” said Flores.
He spent his archetypal internship days showcasing his perceptive oculus by compiling mag photos for euphony video storyboards. It was this oculus that rapidly enactment Flores connected set, shooting bonus footage for a 2009 Nickelodeon production, “School Gyrls.” The made-for-TV movie featured a definite Canadian teen who benefited from the YouTube boom.
The Justin Bieber cameo would make into a moving relationship, allowing Flores to prosecute the creation signifier that prompted his determination to Los Angeles: directing euphony videos.
Flores’s euphony video for Bieber’s opus “Love Me” encapsulates the aboriginal stages of Bieber’s career. Flores intercut Bieber singing to the camera with footage of fans, behind-the-scenes chats with Usher and galore angles of Bieber’s signature look — the swoop that inspired hairsbreadth flips circular the world.
Years later, successful 2020, erstwhile the satellite stopped, Flores didn’t. He co-directed Bieber erstwhile again for the “Stuck with U” euphony video, a montage of loved ones dancing and embracing successful their homes. It was 4 minutes and 17 seconds of celebrated togetherness successful the midst of government-enforced adjacent proximity. The opus is simply a duet betwixt Bieber and Ariana Grande, an creator whom Flores defines arsenic a “once-in-a-lifetime benignant of talent.”
Flores spent overmuch of the 2010s moving with Grande, each angles taken into consideration. From her upside-down medium screen for “Thank U, Next” to co-directing her much festive broadside for the “Santa Tell Me” video to incorporating nostalgia into a Grande-Victoria Monét collaboration, “Monopoly.” Co-directing the relationship anthem’s euphony video, Flores nodded to a ‘90s upbringing by utilizing a decent magnitude of camcorder footage.
“Joan [Grande’s mom] astir apt has truthful galore VHS videos of Ari increasing up. And Beth [Carpenter’s mom] has truthful galore VHS recordings of Sabrina,” helium said.
The creator journeys of Carpenter, Grande and Flores are intertwined with the sought-after euphony video manager Dave Meyers. The Grammy victor has bestowed the satellite with chiseled visuals, specified arsenic Kendrick Lamar re-creating “The Last Supper” portion rapping “HUMBLE.,” Britney Spears accepting an acting grant successful the midst of belting retired “Lucky,” and Grande arsenic an ethereal being singing “God Is a Woman.”
Meyers directed 2 euphony videos for Carpenter’s “Short n’ Sweet” medium with Flores arsenic the behind-the-scenes photographer. Both videos helped facilitate Carpenter’s catapult into the taste lexicon with the summer-infused shots successful “Espresso” and the “Death Becomes Her” communicative enactment successful “Taste.”
Alfredo Flores successful the photograph pit for Sabrina Carpenter.
(Courtesy of Alfredo Flores)
“BTS for maine successful the hands of Alfredo feels similar a surviving yearbook of the acquisition we each had. I’m truthful heavy successful the originative process that I’m not self-aware of what’s happening, and to re-watch done his enactment allows maine to bask the stories being told each astir us. The capturing of the existent process, the passionateness we each stock to make — those are the stories helium captures implicit and over,” said Meyers.
Often, Flores takes those candid moments adjacent further with a Polaroid camera — helium points, shoots and hopes for the best. The instant photograph is astatine the mercy of airy and luck, which are portion of the magic, helium said.
“It’s the color, the grain, the imperfection of it all,” helium said.
By definition, popular euphony is inextricably tied to its clip period, the taxable substance and dependable speaking to its modern, often younger audiences. This tin denote a fleeting quality, a inclination to walk america by, not dissimilar the improvement of photography and videography.
However, the artists of contiguous suggest otherwise. Carpenter covered Abba’s deed “Mamma Mia.” Grande sampled ‘N Sync successful her “Thank U, Next” album. Both MTV and VH1 inactive person thing to thatch the euphony video directors of today. There’s lasting powerfulness successful popular songs arsenic are the mediums we subordinate with them. Who are we creatively if not an amalgamation of each we’ve seen, the radical we know, the ways successful which we primitively consumed them?
“When I enactment with an creator we person longevity,” said Flores.
Not a astonishing sentiment from the antheral taking a backstage Polaroid representation of a Gen Z popular prima who praises disco.

4 days ago
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