How Many Markets Does Apple Dominate? The Answer Might Shock You

Apple (NASDAQ: AAPL) has agelong been an enigma successful the smartphone market. For galore years, the iPhone has been the person successful presumption of planetary gross and operating profits. For example, successful 2024, Apple captured 46% of planetary smartphone gross contempt accounting for conscionable 28% of portion sales. That shouldn't beryllium astonishing since Apple has besides commanded the highest mean selling terms (ASP) successful the industry, astatine $903 -- the highest ever recorded.

In 2025, Apple added the last gem to its crown, becoming the top-selling smartphone brand, outpacing each comers with 20% of the market, according to a study by Counterpoint Research. The iPhone 17 was a large driver, arsenic was Apple's enlargement successful emerging and mid-sized markets and a stronger merchandise mix, according to the report.

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Yet investors mightiness beryllium amazed to larn conscionable however galore markets Apple dominates.

Among the latest additions to Apple's increasing merchandise lineup, AirPods were initially released little than a decennary ago, yet person go a large deed for the company. AirPods pb the existent wireless stereo (TWS) marketplace with an estimated 21% of the marketplace successful 2025, much than its adjacent 3 competitors combined.

The latest variation of the instrumentality -- AirPods Pro 3 -- was released successful September and boasts amended sound cancellation, improved dependable quality, and longer artillery life. The upgrades are expected to entreaty to audiophiles, allowing Apple to summation adjacent much marketplace share.

The Apple Watch was released to rave reviews erstwhile it launched successful 2015, earning the rubric "the champion smartwatch you tin buy," astatine slightest for anyone with an iPhone. Yet this was conscionable the opening for the groundbreaking device. By 2019, little than 5 years later, the institution shipped 30.7 cardinal units, arsenic the Apple Watch outsold the entire Swiss ticker manufacture by astir 10 cardinal units.

Apple continues to predominate the manufacture it commandeered, controlling an estimated 23% of the marketplace past year.

Like galore Apple products, the iPad wasn't the archetypal tablet computer. When the first-generation iPad debuted successful precocious March 2010, it wasn't expected to beryllium a success. Its sanction was ridiculed passim the industry, and the jokes were endless. However, it wasn't agelong earlier Apple had the past laugh.

More than 15 cardinal iPads were sold by the extremity of the year, and it instantly became the marketplace leader. More than 15 years aft its launch, the iPad remains the world's starring tablet and has ne'er ceded its lead. The iPad controlled 45% of the marketplace to adjacent retired 2025.