Hollywood groups condemn ByteDance's AI video generator, claim copyright infringement

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A caller artificial quality video generator from Beijing-based ByteDance, the creator of TikTok, is drafting the ire of Hollywood organizations

ByBARBARA ORTUTAY AP exertion writer

February 15, 2026, 2:22 PM

A caller artificial quality video generator from Beijing-based ByteDance, the creator of TikTok, is drafting the ire of Hollywood organizations that accidental Seedance 2.0 “blatantly” violates copyright and uses the likeness of actors and others without permission.

Seedance 2.0, which is lone disposable successful China for now, lets users make high-quality AI videos utilizing elemental substance prompts. The instrumentality rapidly gained condemnation from the movie and TV industry.

The Motion Picture Association said Seedance 2.0 “has engaged successful unauthorized usage of U.S. copyrighted works connected a monolithic scale.”

“By launching a work that operates without meaningful safeguards against infringement, ByteDance is disregarding well-established copyright instrumentality that protects the rights of creators and underpins millions of American jobs. ByteDance should instantly cease its infringing activity,” Charles Rivkin, president and CEO of the MPA, said successful a connection Tuesday.

Screenwriter Rhett Rheese, who wrote the “Deadpool” movies, said connected X past week that “I hatred to accidental it. It’s apt implicit for us.” His station was successful effect to Irish manager Ruairí Robinson's station of a Seedance 2.0 video that shows AI versions Tom Cruise and Brad Pitt warring successful a post-apocalyptic wasteland.

Actors national SAG-AFTRA said Friday it “stands with the studios successful condemning the blatant infringement” enabled by Seedance 2.0.

“The infringement includes the unauthorized usage of our members’ voices and likenesses. This is unacceptable and undercuts the quality of quality endowment to gain a livelihood,” SAG-AFTRA said successful a statement. “Seedance 2.0 disregards law, ethics, manufacture standards and basal principles of consent. Responsible AI improvement demands responsibility, and that is nonexistent here."

ByteDance said successful a connection Sunday that it respects intelligence spot rights.

"(We) person heard the concerns regarding Seedance 2.0. We are taking steps to fortify existent safeguards arsenic we enactment to forestall the unauthorized usage of intelligence spot and likeness by users,” the institution said.

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