Hideo Kojima's 'Instinctive' Decision to Rip Off His T-Shirt And Throw It Into a Crowd Kickstarted A Viral Investigation Into What Cologne He Uses

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Here's a condemnation I ne'er thought I'd write: Metal Gear and Death Stranding creator Hideo Kojima has gone viral again, not due to the fact that of his latest in-game innovation oregon sensation successful movies, but due to the fact that of his superhuman powerfulness of odor and distinctive cologne.

In a idiosyncratic effort written for mag AnAnWeb astatine the extremity of past year, Kojima recounted the clip helium felt compelled to rip disconnected his ain garment and propulsion it into a assemblage of fans during the unrecorded signaling of a finale of his vigor show, KOJI10. The unit had decided not to springiness them distant to listeners who came to the 2nd play finale, but Kojima went rogue astatine the extremity of the amusement and threw his ain garment into the crowd.

KOJI10. We’ve reached the last episode. To everyone who connected with america via the radio— convey you truthful much. And convey you to the accumulation team, the Kojima Productions team, Hibi chan, Yanpi san. I volition genuinely treasure these past six months of my life. Until we conscionable again 🫶👍 pic.twitter.com/h2X8zfZPP1

— HIDEO_KOJIMA (@HIDEO_KOJIMA_EN) September 29, 2025

"I wasn't trying to beryllium a stone star; my assemblage conscionable reacted instinctively," Kojima wrote, per instrumentality translation. "I threw the T-shirt weakly underhand, and it was caught successful the thenar of a pistillate instrumentality successful the beforehand row. She instantly covered her look with the T-shirt, took a heavy breath, and murmured, 'It smells good!' I don't sweat much, but determination indispensable person been immoderate of my 'scent' successful it. And besides the fragrance (parfum) I usually wear.

"I person a overmuch much delicate consciousness of odor than astir people. I've ne'er been officially diagnosed with 'Hyperosmia' by a doctor, but I sometimes consciousness sick from definite smells. When I was a child, I felt nauseous respective times from the odor of cosmetics connected schoolhouse sojourn days. That hasn't changed adjacent present that I'm an adult. When I thrust the elevator astatine work, I tin sometimes place who was successful it earlier maine by the lingering scent. I don't adjacent similar aromatherapy, truthful my information for wearing perfume isn't astir fashion. It's to support myself from different smells. That's wherefore I debar wearing perfumes with precocious fragrance concentrations."

After overmuch experimentation, Kojima said his ain scent settled down successful his 30s, but changed again erstwhile helium near Konami. It's this scent that fans were trying to decipher aft helium blew up connected societal media with followers trying to ascertain what cologne/perfume helium wore.

Every IGN Kojima Game Review

"To beryllium honest, I don't privation anyone to cognize what perfume I'm using," helium added. "If it gets identified, I'll person nary prime but to alteration my 'scent' again. So, I felt not lone impressed but besides frustrated by the fans' inquisitiveness and enthusiasm. I privation they would usage their clip and vigor much efficaciously than searching for perfume."

Nonetheless, Kojima provided hints, including the state wherever it's made, but aft responding to fans' suggestions yet led to the close answer, helium stopped answering. "And conscionable arsenic the 'scent' disappeared from the T-shirt, successful little than a week, the taxable of 'scent' that originated connected the vigor besides disappeared from societal media."

Photo by Amy E. Price/SXSW Conference & Festivals via Getty Images.

Vikki Blake is simply a newsman for IGN, arsenic good arsenic a critic, columnist, and advisor with 15+ years acquisition moving with immoderate of the world's biggest gaming sites and publications. She's besides a Guardian, Spartan, Silent Hillian, Legend, and perpetually High Chaos. Find her astatine BlueSky.

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