Global apparel company sells lingerie brand after sales declines

A planetary apparel company, continuing a yearslong strategy of streamlining its portfolio, is selling disconnected 1 of its luxury lingerie brands aft turnaround efforts failed to reverse income declines.

The determination comes arsenic retailers progressively shed underperforming brands to absorption concern connected their strongest businesses amid softer user spending and higher operating costs.

The latest determination adds to a increasing database of retailers making akin moves.

Calida Group sells Cosabella

Calida Group has sold Cosabella to New York-based marque absorption and backstage equity steadfast Crown Brands Group done an Asset Purchase Agreement that closed connected July 23, 2026.

The transaction includes the Cosabella trademark, related intelligence spot rights, and the inventory. Financial presumption were not disclosed.

Crown Brands Group specializes successful acquiring user brands and expanding their scope done licensing partnerships, retail distribution, and semipermanent marque development.

Calida Group acquired Cosabella for $80 cardinal successful 2022 arsenic portion of an effort to fortify its section store and integer businesses crossed the U.S. and Europe.

Founded successful Miami successful 1983, Cosabella is known for its Italian-inspired luxury lingerie.

Why did Calida Group merchantability Cosabella?

Founded successful 1941, Switzerland-based Calida Group owns and operates premium apparel and intimate apparel brands.

The institution has steadily simplified its portfolio successful caller years. After owning arsenic galore arsenic 7 brands, it has been divesting businesses since 2020 and present focuses chiefly connected Calida and Aubade, according to its website.

In 2024, Cosabella underwent a large restructuring that included repositioning the marque and implementing cost-cutting measures to amended performance. However, those efforts failed to reverse its diminution and yet weighed connected the group's wide results.

According to Calida Group's half-year study 2026, nett income fell astir 8% twelvemonth implicit year, portion nett income declined astir 12%.

Cosabella's nett income dropped astir 37% to 4.3 cardinal Swiss francs (about $5.25 million), accounting for conscionable 4.6% of the group's full revenue.

The institution said the archetypal fractional of 2026 was marked by a persistently challenging retail environment, with show somewhat beneath expectations. It cited weaker user confidence, ongoing economical uncertainty, and heightened terms sensitivity, peculiarly crossed European markets, arsenic cardinal factors weighing connected demand.

Selling Cosabella marks the latest measurement successful the company's multi-year effort to simplify operations and amended profitability aft respective years of portfolio restructuring.