Freddy’s strengthens development leadership team with two new VPs

Freddy's Frozen Custard & Steakburgers (Freddy's) has expanded its enactment squad with 2 elder hires to enactment the brand’s adjacent signifier of growth.

The fast-casual concatenation has named Rafik Farouk arsenic vice president (VP) of concern improvement and Jackie Lobdell arsenic VP of franchise sales.

Freddy's main improvement serviceman and main ineligible serviceman Andrew Thengvall said: “Freddy's is entering an breathtaking signifier of growth, and Rafik and Jackie are 2 important additions to our improvement team.

“Each brings a almighty operation of manufacture knowledge, strategical penetration and proven improvement expertise.

“Rafik and Jackie volition heighten our quality to turn thoughtfully, pull the close franchise partners and unlock caller opportunities for Freddy's."

In his caller position, Farouk volition oversee efforts to grow the brand’s beingness successful some emerging territories and existing commercialized areas.

Farouk has astir 3 decades of acquisition successful edifice operations and franchise development.

The institution expects this inheritance to enactment Freddy’s arsenic it explores further maturation channels and builds connected its caller introduction into overseas markets.

Farouk said: “I'm excited to articulation the squad and assistance beforehand opportunities that volition broaden the brand's scope portion preserving the halfway qualities that marque Freddy's truthful compelling to franchisees and memorable for guests.”

Lobdell volition ore connected sourcing and vetting imaginable franchise operators arsenic the web grows.

She has astir 10 years of edifice franchise improvement experience, pursuing earlier roles successful advertizing and marketing.

Lobdell said: “Freddy's has built a almighty estimation highlighted by its differentiated franchise accidental and a timeless marque communicative that genuinely resonates.”

Founded successful Wichita, Kansas, successful 2002, Freddy's operates much than 580 locations crossed the US and Canada.

Last month, JRI Hospitality acquired HCI Hospitality's edifice operations, strengthening its presumption arsenic a large franchisee of the Freddy’s brand.

"Freddy’s strengthens improvement enactment squad with 2 caller VPs" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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