Fazer eyes pick-and-mix with Aroma acquisition

Fazer has scooped up Swedish confectioner Konfektyrfabriken Aroma, an plus the Finnish radical sees boosting its pick-and-mix business.

In a statement, Fazer said the acquisition “strengthens” the company’s presumption successful the Swedish candy market, peculiarly successful pick-and-mix, packed candy and seasonal products. Financial presumption were not disclosed.

Fazer Group president and CEO Christoph Vitzthum said: “This acquisition supports our planetary maturation strategy successful confectionery and strengthens our presumption successful the Nordic pick-and-mix marketplace arsenic good arsenic our wide presumption successful Sweden.

“Aroma is simply a well-established Swedish confectionery institution gathering connected its beardown practice portion inspiring consumers with versatile tastes and products.”

Founded successful 1921, Aroma markets confectionery nether brands including Röda Hjärtan, Geléhallon, Hallonbåtar and Gräddkola.

The institution employs astir 100 radical and operates 3 accumulation sites successful Stockholm, Eskilstuna and Bengtsfors. It has its office successful the Swedish capital.

Last year, Aroma reported nett income of Skr451m ($49m).

Owner Anders Landelius said: “Both a semipermanent position and a beardown absorption are required successful bid for Aroma to beryllium capable to make further.

“I americium truthful blessed and arrogant that Fazer volition beryllium the caller proprietor of Aroma. Fazer is simply a institution that stands for prime and sincerity and that has been important to me.”

The woody follows comments from Fazer successful February that it was unfastened to acquisitions aft “record” income past year. The group’s gross edged up to a €1.19bn successful 2025 from €1.18bn a twelvemonth earlier.

In March, Fazer signed an statement with Reliance Consumer Products successful India to “explore” a section concern successful chocolate.

"Fazer eyes pick-and-mix with Aroma acquisition" was primitively created and published by Just Food, a GlobalData owned brand.

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