Disney+ Will Soon Feature AI-Generated User Content

Disney brag Bob Iger has said the company's streaming work volition soon let subscribers to make and presumption AI-generated content.

Speaking during the company's latest net call, Iger said Disney+ would alteration to besides big user-generated contented for the archetypal time, successful a measurement that looks acceptable to unfastened the floodgates for fans keen to marque their ain creations featuring the likes of Darth Vader, Iron Man and characters from Frozen.

"[We're] successful the midst of rolling retired the biggest and the astir important changes — from a merchandise perspective, from a exertion position — since we launched the work successful 2019," Iger said, per The Hollywood Reporter.

While the nonstop details are inactive to beryllium announced, Iger suggested Disney+ subscribers would beryllium capable to make and stock contented including short-form videos, and that it was presently having "productive conversations" with AI companies to equilibrium idiosyncratic state with the request to "protect the IP."

"The different happening that we're truly excited about, that AI is going to springiness america the quality to do, is to supply users of Disney+ with a overmuch much engaged experience, including the quality for them to make user-generated contented and to devour idiosyncratic generated contented — mostly short-form — from others," Iger continued.

Only past month, the motorboat of OpenAI's Sora 2 generative video app saw it flooded with AI versions of Disney characters, Pokémon and different licensed properties — until the level began clamping down connected copyright-infringing material. Popular videos included examples of Mario and Pikachu successful X-Wings oregon holding lightsabers — thing that apt raised eyebrows astatine Nintendo and Disney.

But portion Nintendo has warned it would instrumentality "necessary actions against infringement of our intelligence spot rights", Disney appears acceptable to fto fans make their ain videos with Anna and Elsa — arsenic agelong arsenic they're officially licensed, and said fans are paying Disney+ subscribers.

In September, the famously litigious The Pokémon Company formally responded to the usage of Pokémon TV leader Ash Ketchum and the series' taxable tune by the Department of Homeland Security, arsenic portion of a video showing radical being arrested and handcuffed by instrumentality enforcement agents. "Our institution was not progressive successful the instauration oregon organisation of this content," a spokesperson told IGN, "and support was not granted for the usage of our intelligence property."

Other changes coming to Disney+ volition see "a fig of game-like features," Iger suggested, without explaining further. Disney antecedently signed a $1.5 cardinal woody with Fortnite shaper Epic Games that volition spot a large caller Disney mode added to the game, and apt let creators to statesman gathering their ain games utilizing Disney assets.

Image credit: Disney

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social