Coupang Keeps Falling: Why One Analyst Expects the Amazon of South Korea to Jump Nearly 100%

Coupang presently trades astatine $16.19, portion the mean Wall Street terms people sits astatine $23.82. That leaves the banal astir 47% beneath wherever analysts deliberation it should trade. Barclays' Jiaming Liang carries a $30 Overweight target, implying astir 85% upside from here.

Coupang (NYSE:CPNG) is the ascendant e-commerce and logistics relation successful South Korea, often called the Amazon of its location market. Its Rocket Delivery network, WOW rank program, and increasing Developing Offerings limb (Coupang Eats, Play, fintech, and Farfetch) person made it a favourite of maturation investors betting connected Asia user digitization.

The spread betwixt terms and people present sits among the widest successful large-cap net retail.

A $410 Million Fine, a Data Breach, and a Currency Problem

The Q2 2026 study snapped the stock. Coupang absorbed ~$410 cardinal successful Korean administrative fines from the country's Personal Information Protection Commission, tied to the November 2025 breach that exposed information connected 33 cardinal customers. That complaint flipped GAAP operating income to a -$556 cardinal loss, versus a $149 cardinal nett a twelvemonth earlier.

Currency did the remainder of the damage. A weaker Korean Won created a $548 cardinal FX headwind, dragging reported gross maturation to +3.9% adjacent though constant-currency maturation was 10%. Free currency travel collapsed 79% twelvemonth implicit year, Product Commerce gross borderline contracted 204 ground points to 30.5%, and shareholders' equity fell 36% YoY.

Act now: the expert who called NVIDIA successful 2010 conscionable named his apical 10 AI stocks — and Coupang didn't marque the cut. Grab the names FREE today.

Analysts trimmed targets portion keeping Buy ratings: Deutsche Bank upgraded to Buy but chopped its people to $21.50, and Bank of America lowered its people to $24.

Why Barclays Is Standing By a $30 Target

Bulls reason the 4th looks worse than the business. The good is one-time. The FX resistance is macro-driven. Strip some out, and Coupang is inactive compounding: constant-currency maturation of 10%, Developing Offerings gross up 20% with gross nett up 32%, and Product Commerce progressive customers increasing astatine 24.7 cardinal (+3% YoY).