Coinbase Backs Roundtable’s AI-Powered - DeFi Media Platform

Mehab Qureshi

Mon, June 22, 2026 astatine 10:05 AM CDT 4 min read

Cannes, France – RTB Digital, Inc. ("Roundtable") (NASDAQ: RTB), the world's lone AI/DeFi-powered endeavor media platform, was unveiled to the nonrecreational media manufacture astatine the 2026 Cannes Lions International Festival of Creativity, backed by its recently announced integration with Coinbase, which enables USDC-based payments and real-time reporting for participating publishers.

"This narration represents what we judge to beryllium the azygous astir almighty plus available, to reconstruct bona fide, human-driven, nonrecreational journalism," announced RTB CEO, James Heckman. "Our breakthrough exertion was created by the inventor and patent holder of Decentralized Finance exertion (DeFi), Co-founder Eyal Hertzog. His publication to fiscal state enables radical to transact anytime, anywhere, without dependence connected immoderate intermediaries and present that breakthrough is extended to journalism worldwide."

Roundtable co-founders Hertzog and Heckman are liable for creating immoderate of the world's astir transformative fiscal and media platforms, including DeFi, societal media blogging and societal video (Rivals and Metacafe) and the premium advertizing marketplace. After 5 years of R&D, their caller level enables publishers to person platform-verified media gross into instant liquidity done a smart-wallet network, "Media Liquidity Pool" and Coinbase Prime integration utilizing USDC.

Speaking with TheStreet Roundtable, Coinbase caput of organization strategy, John D'Agostino, noted that the level addresses 1 of the media industry's biggest structural challenges: currency flow.

"What truly got maine was erstwhile you showed maine that dashboard for an autarkic journalist, who was utilizing your exertion and stablecoins done Coinbase to alteration currency travel from months to minutes," said D'Agostino. "Cash travel is the astir important constituent of immoderate business, and waiting 90 days to get paid, that's untenable. So the thought that we tin usage blockchain exertion and USDC to summation the probability those radical with endowment tin physique those businesses, the satellite volition beryllium successful a decidedly amended place. A phenomenal usage case. That's the benignant of worldly we privation to beryllium alongside."

Hertzog said the level delivers a applicable breakthrough for publishers and journalists operating anyplace successful the world. 

"No substance wherever you are successful the world, nary substance what you report, if radical find it interesting, you tin get paid instantly and fairly, nary substance what," said Hertzog. "We've built a decentralized exertion that tin measurement your gross and beforehand the wealth you need. I deliberation that's a crippled changer successful the media business."