Coco Gauff ends social media hiatus to clap back at critics of her natural hair in latest ad

Coco Gauff deleted societal media for a period but felt the request to instrumentality and station a connection connected TikTok earlier this week.

The tennis star's connection came successful an eight-minute-long video aft she said she became alert of antagonistic comments astir her appearance, including her earthy hair, successful a caller advertisement for Miu Miu.

Gauff explained the behind-the-scenes of the photoshoot and photograph enactment process, arsenic good arsenic however she didn't privation her hairsbreadth slicked backmost for photos due to the fact that it's "not bully for my hair."

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Coco Gauff returns a changeable successful the Cincinnati Open quarterfinal lucifer betwixt Coco Gauff and Jasmine Paolini astatine the Lindner Family Tennis Center successful Mason, Ohio, connected Friday, Aug. 15, 2025. (IMAGN Syndication: The Enquirer)

"There are thousands of radical talking astir the mode that I look, and not successful a affirmative way..." Gauff began.

"I’m not gonna apologize for the mode that my hairsbreadth looked due to the fact that determination are different girls who had the nonstop aforesaid hairsbreadth arsenic me, and I conscionable wanted them to consciousness represented that your hairsbreadth is virtually good the mode it is. My hairsbreadth was bully capable for a high-fashionable marque similar Miu Miu to beforehand 1 of their newest launches. So if my 4C hairsbreadth is bully capable for that, yours is bully capable to bash immoderate it is you request it to do. I'm not going to apologize for that."

Gauff besides explained that she did minimal constitution for the photos, alternatively than a "full face," to link with fans done that "minimum" Miu Miu "aesthetic."

Coco Gauff of the U.S. reacts aft winning a constituent to Australia's Olivia Gadecki during their archetypal circular lucifer of the French Tennis Open, astatine the Roland-Garros stadium, successful Paris, Tuesday, May 27, 2025. (Thibault Camus/AP)

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"To each the young Black girls retired determination who person kinky hairsbreadth similar me, bash what you privation to bash with your hair... Do what you privation to do, due to the fact that astatine the extremity of the day, radical who hatred connected your quality and hatred connected the mode you look person thing profoundly insecure astir themselves. The lone crushed radical remark connected people's looks, particularly radical who contiguous themselves successful their astir earthy sense, person thing profoundly incorrect with them. And they're insecure astir themselves, truthful they consciousness the request to enactment idiosyncratic other down to marque themselves consciousness better."

By the aforesaid token, Gauff besides expressed that those who privation to deterioration weaves, wigs, makeup, and "the full shebang" should if they privation to.

"Do what you privation to do. Minimal is beautiful. Camp is beautiful. Both spectrums, thing successful between, is beautiful."

Gauff admitted she was feeling "rough" aft seeing the criticism.

Coco Gauff (USA) aft a miss to Naomi Osaka (JPN) (not pictured) connected time 9 of the 2025 U.S. Open tennis tourney astatine the USTA Billie Jean King National Tennis Center connected Sept. 1, 2025. (Robert Deutsch/Imagn Images)

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"Y'all did sound a diva down, I'm not gonna lie," she said. "I'm idiosyncratic who has struggled with my looks passim my beingness conscionable being a young Black miss successful this world... But diva got up, and I consciousness amended than ever," she said.

"And I conscionable privation immoderate idiosyncratic who's watching this who does consciousness insecure astir themselves, you are perfectly fine, honestly."

The 2023 U.S. Open champion volition support her French Open rubric opening May 19.

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