Clogs, Shearling Styles Are Driving Demand for Birkenstock, But Brand Misses Q1 Revenue Estimates

Birkenstock said connected Thursday it experienced beardown vacation demand, particularly for clogs, shearling and different closed-toe shoes and boots.

But contempt seeing gross maturation successful the archetypal fiscal 4th of 2026, the institution missed analysts’ expectations, which projected 402.1 cardinal euros successful nett sales, according to information compiled by LSEG. The German footwear institution reported that it saw nett gross of 401.9 cardinal euros, an summation of 11.1 percent from 361.7 cardinal euros the anterior twelvemonth period.

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Net nett successful Q1 was 50.6 cardinal euros, oregon 27 cents per diluted share, up from 20.1 cardinal euros, oregon 11 cents per diluted share, the aforesaid clip past year.

By channel, the institution noted that wholesale gross grew 18 percent successful the quarter, supported by beardown vacation request and sell-through. The bulk of this maturation came from wrong existing doors driven by an expanded assortment of Birkenstock styles and precise beardown full-price sell-through astatine cardinal partners, the institution noted.

Direct-to-consumer gross was up 4 percent successful Q1, portion the institution worked to further amplify its own-store footprint with the summation of 9 caller ain stores during the quarter, bringing the full fig of ain retail stores to 106 arsenic of Dec. 31.

By region, Birkenstock delivered gross maturation of 5 percent successful the Americas successful Q1, led by the wholesale channel, wherever the institution continues to instrumentality stock with cardinal partners, particularly emerging younker focused retailers and sports specialty stores. The institution opened 1 further owned retail store, bringing the full successful the Americas to 15.

In EMEA, gross maturation was 16 percent and was led by the wholesale. The institution noted that it opened 3 caller owned retail stores successful the region, bringing the full successful EMEA to 45. And successful the APAC segment, Birkenstock achieved gross maturation of 28 percent, with DTC maturation outpacing wholesale by implicit 2 times, with spot successful some online and ain retail. The institution opened 5 caller owned retail stores, bringing the full successful APAC to 46.

Oliver Reichert, main enforcement serviceman of Birkenstock and subordinate of the committee of directors, reiterated successful a connection that the company’s archetypal 4th results “show the continued beardown demand” for the marque passim the important vacation season.