Church’s Texas Chicken to enter China with 600-unit deal

US-based Church’s Texas Chicken and its planetary sister marque Texas Chicken are acceptable to participate the Chinese marketplace via a 600-unit woody with Deke Shengtang, which runs respective quick-service brands successful the country.

In a property release, the fried chickenhearted concatenation describes the determination arsenic its “largest planetary improvement agreement”, extending the company’s footprint to its 27th overseas market.

Church’s Texas Chicken and Texas Chicken planetary concern enforcement vice-president Tim Wadell said: “As we grow astir the world, we're intentional astir however we bash it.

“The squad astatine Deke Shengtang brings the section expertise and ambition we look for successful a partner.

“China presents a important opportunity, and together, we're gathering thing designed to last, rooted successful section relevance portion staying existent to who we are.”

The institution merchandise besides stated that the archetypal edifice nether the concern is planned for Shanghai, with an opening targeted for “summer 2026”.

Further branches are expected to rotation retired crossed China subsequently, with circumstantial locations and plan details to beryllium disclosed person to launch.

The institution stated that enlargement to China builds connected its caller planetary trajectory, pursuing maturation crossed Europe and different regions past year.

Church’s Texas Chicken and Texas Chicken CEO Roland Gonzalez said: “This is much than growth. It's a defining infinitesimal for our brand.

“China is 1 of the astir dynamic and influential user markets successful the world, and we're showing up with a marque that's built for connection—big flavour, existent value, and a tone that brings radical together.

“We're excited to spouse with a squad that knows however to triumph locally.”

Roland Gonzalez was appointed Church’s Texas Chicken’s CEO successful February 2025.

"Church’s Texas Chicken to participate China with 600-unit deal" was primitively created and published by Verdict Food Service, a GlobalData owned brand.

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