Certua Life launched as new UK protection insurer

Certua Life has launched operations arsenic a caller protection-focused beingness insurer successful the UK.

The insurer is pairing its beingness security licence with exertion aimed astatine integrating screen into consumer-facing integer services.

According to the company, it is the “first protection-focused beingness insurer to beryllium authorised successful astir 2 decades”.

Certua Life is targeting areas specified arsenic banking, savings, worker benefits and wealthiness absorption platforms, wherever customers already negociate their finances.

Under its approach, security products beryllium wrong spouse platforms, enabling users to use for screen successful a substance of minutes.

Policies renew each twelvemonth and tin beryllium updated arsenic customers’ circumstances change.

Certua Life CEO and laminitis Tom Williams said: “More than fractional of UK adults person nary fiscal extortion for the radical who beryllium connected them. Not due to the fact that they don’t request it but due to the fact that the strategy was ne'er designed to scope them.

“That is not a occupation bequest insurers tin solve. Someone managing their wealth connected their telephone should beryllium capable to support the radical who beryllium connected it successful the aforesaid moment. We built an insurer to marque that possible. It is clip for thing new.”

Data from the Financial Conduct Authority’s Pure Protection Market Study Interim Report, published successful January 2026, indicates that 58% of UK adults bash not clasp immoderate extortion product, portion 72% of extortion needs stay unmet.

The study besides noted that much than 80% of extortion income proceed to beryllium conducted via intermediaries.

Certua Life said its exemplary allows partners to regenerate existing security integrations with a azygous connection.

It besides introduces a commercialized attack based connected recurring revenue, moving distant from indemnified commission, 'clawback' and 'churn'.

The institution is presently onboarding archetypal partners crossed fintech, worker benefits and wealthiness absorption sectors.

The offering is designed to code gaps successful extortion sum by embedding beingness security into platforms already utilized by customers, removing the request to modulation to third-party providers, the radical explained.

"Certua Life launched arsenic caller UK extortion insurer" was primitively created and published by Life Insurance International, a GlobalData owned brand.

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