BYD’s media strategy underpins global reputation and market position

A caller study from media steadfast CARMA has outlined however BYD’s communications strategy has contributed to its evolving planetary reputation, with implications for stakeholders successful the centrifugal concern and fleet sectors.

The report, portion of CARMA’s Driving Change series, reviewed implicit 6,500 articles crossed 500 outlets successful 56 markets, alongside societal media contented from TikTok, Instagram, and YouTube.

It recovered that BYD’s emergence has been underpinned by “consistent storytelling” and a absorption connected innovation, peculiarly successful markets specified arsenic China, Europe, and Latin America.

According to CARMA, 80% of firm and fiscal sum of BYD betwixt January 2024 and August 2025 was positive. Analysts often cited the firm’s “strategic partnerships and innovation pipeline” arsenic cardinal strengths. Despite a diminution successful nonfiction measurement successful 2025, 65% of planetary media inactive positioned BYD arsenic a marketplace leader.

The study besides noted that CEO Wang Chuanfu remains a cardinal fig successful BYD’s narrative. Coverage featuring Chuanfu was 89% positive, compared to 75% for the marque overall. His idiosyncratic story, often framed arsenic that of a self-made engineer, continues to resonate successful planetary media.

Social media investigation revealed a targeted approach. Design and prime were the astir often discussed themes, with plan appearing “184% much often than autonomous driving.” On TikTok and Instagram, contented leaned towards aspirational branding, portion YouTube focused connected show and reliability. CARMA concluded that BYD’s messaging “reinforces innovation with conscience,” avoiding overreliance connected emerging oregon contentious technologies.

The study besides highlighted a bid of caller merchandise and exertion announcements, including a megawatt-level flash charging system, an AI exemplary deployed crossed the automotive sector, and a vehicle-integrated drone system. These developments contributed to a media communicative that emphasised BYD’s relation arsenic a “substantive innovator.”

Jennifer Sanchis, Insights Consultant astatine CARMA, said that “success comes from making definite the satellite sees and understands” a company’s worth proposition, adding that BYD’s lawsuit illustrates however media strategy tin enactment planetary enlargement and capitalist confidence.

"BYD’s media strategy underpins planetary estimation and marketplace position" was primitively created and published by Motor Finance Online, a GlobalData owned brand.

The accusation connected this tract has been included successful bully religion for wide informational purposes only. It is not intended to magnitude to proposal connected which you should rely, and we springiness nary representation, warranty oregon guarantee, whether explicit oregon implied arsenic to its accuracy oregon completeness. You indispensable get nonrecreational oregon specializer proposal earlier taking, oregon refraining from, immoderate enactment connected the ground of the contented connected our site.