BrewDog sale on cards as UK brewer calls in advisers

BrewDog has appointed advisers to enactment connected a merchantability process for the UK brewer.

The Punk IPA brewer has hired AlixPartners to gauge involvement from imaginable suitors.

According to Sky News, which archetypal reported connected the move, a abbreviated deadline has been acceptable for funny parties to enactment guardant indicative offers.

The Grocer has reported a merchantability is apt to beryllium carried retired by an administrator.

BrewDog was founded successful 2007 by James Watt and Martin Dickie. Watt stepped down arsenic CEO successful 2024 and Dickie near the concern past year. Both men are inactive shareholders. US private-equity steadfast TSG Consumer Partners owns 21% of the brewer aft investing BrewDog successful 2017.

Last month, UK hospitality concern quality title Propel said Watt was mulling a determination to bargain backmost power of the business.

Approached by Just Drinks, BrewDog sent a connection successful which a spokesperson said: “As with galore businesses operating successful a challenging economical clime and facing sustained macro headwinds, we regularly reappraisal our options with a absorption connected the semipermanent spot and sustainability of the company.

“Following a twelvemonth of decisive enactment successful 2025, which saw a absorption connected costs and operating efficiencies, we person appointed AlixPartners to enactment a structured and competitory process to measure the adjacent signifier of concern for the business. This is simply a deliberate and disciplined measurement with a absorption connected strengthening the semipermanent aboriginal of the BrewDog marque and its operations.”

The spokesperson said “no last decisions person been made” and added: “Our breweries, bars and venues proceed to run arsenic normal. We volition not remark connected immoderate further speculation.”

Just Drinks has contacted AlixPartners for comment.

BrewDog announced past period it would adjacent its spirits portion BrewDog Distilling Co. this year.

The company, which acceptable up its spirits limb successful 2016, is to extremity accumulation of brands including Lonewolf gin, Abstrakt vodka and Duo rum. The accumulation of RTD marque Wonderland Cocktails is owed to continue.

In October, BrewDog chopped an undisclosed fig of jobs crossed its business, pointing to “a pugnacious and fast-changing market”.

In 2024, the Hazy Jane brewer generated a nonaccomplishment of £34.1m ($46.6m) compared to £62.7m the twelvemonth prior.

The radical ran up an operating nonaccomplishment of £19.6m, against 1 of £45.6m successful 2023.

Net gross was £280.2m, versus £280.9m the twelvemonth before.

According to the accounts, lodged with Companies House, the UK concern register, BrewDog generated conscionable abbreviated of £254m of its nett gross successful the UK during 2024.

"BrewDog merchantability connected cards arsenic UK brewer calls successful advisers" was primitively created and published by Just Drinks, a GlobalData owned brand.