Brandix India Apparel City: Building a Scalable, Integrated Apparel Ecosystem

Much similar an biology ecosystem that fosters symbiotic relationships, Brandix India Apparel City (BIAC) has flourished into a vertically integrated parkland that spans cloth to finished garments. Two decades in, the hub continues to germinate successful effect to manufacture needs.

Plans for the parkland were initiated successful 2005 pursuing discussions betwixt Brandix and the Government of Andhra Pradesh, a authorities connected the East Coast of India. What began arsenic a connection for a 50-acre installation expanded into a larger imaginativeness for an integrated manufacturing hub successful Achuthapuram—today a 1,000-acre apparel ecosystem serving starring planetary brands.

More from Sourcing Journal

• Thailand Elections Buoy Local Markets As Geopolitics Shake Up Asia Sourcing

• HMM Launches Early Retirement Program arsenic Carriers Tighten Costs

• Trump Touts Trade Deal With India, Drastically Slashing Duties

“The authorities authorities offered onshore and regulatory support, portion we brought our acquisition successful gathering vertically integrated apparel ecosystems,” said Hasitha Premaratne, Brandix managing director. “The section labour force, ample and trainable, was among the decisive factors that led america to this partnership. We began by mounting up a grooming schoolhouse and a tiny export mill adjacent earlier the park’s afloat infrastructure was successful spot to guarantee we were acceptable from the outset.”

BIAC is location to six apparel manufacturing units, which person a combined yearly capableness of implicit 110 cardinal pieces. In addition, Brandix has curated a web of suppliers wrong the parkland to make an progressively self-sufficient, co-located accumulation flow. Fabric mill Teejay India supplies knit textiles portion Vardhman Yarn and Thread (A&E) provides thread. Pioneer Elastics, Ribest Ribbons and S&S Industries proviso trims specified arsenic elastics, ribbons and bra underwires. Tags and labels are disposable connected tract done ITL, and companies tin crook to Econopack for packing materials.

Keeping accumulation wrong the parkland importantly reduces transit clip betwixt processes and removes transportation-related delays. For instance, 1 marque has reduced pb times to betwixt 11 and 21 days by co-locating accumulation astatine BIAC. In summation to inter-hub transport benefits, the parkland is lone 31 miles from Vizag Port, allowing BIAC to connection pb times that rival those from cardinal sourcing destinations specified arsenic Chittagong and Shanghai. From the port, it takes astir 27 to 30 days to question to the East Coast of the United States and 32 days to scope the West Coast. Meanwhile, the airdrome is conscionable an hr distant by car.

Although the park’s sum already spans astir of the manufacturing process, determination are plans to grow the verticality and accumulation capabilities connected site. BIAC is exploring adding fibre and yarn manufacturing, and it is besides responding to request for synthetic cloth mills, infrared tags, lace manufacturing and precocious finishing and embellishment.