Atlantic Grupa takes stake in hydration “cubes” brand Waterdrop

Atlantic Grupa has invested €11m ($12.8m) to bargain a number involvement successful hydration marque Waterdrop.

In a statement, the Croatian FMCG radical described Waterdrop arsenic a “distinctive planetary marque with important semipermanent maturation potential”.

It added that the woody taps user trends including premiumisation, functional hydration, reduced sweetener depletion and sustainability.

The concern besides gives Atlantic Grupa a spot connected Waterdrop’s concern committee, providing it with “direct insights into the concern portion actively supporting the brand’s aboriginal improvement and growth”.

Founded successful Vienna, Waterdrop sells sugar-free “microdrink” cubes made with effect and works extracts that flavour h2o arsenic an alternate to accepted brushed drinks.

The institution manufactures its products astatine its ain installation successful Germany.

Over the past decade, Waterdrop has grown into a planetary marque with yearly gross of astir €150m and is “operating profitably”, Atlantic Grupa said.

It is progressive crossed Europe, the US, Australia and Japan, and runs astir 50 retail stores.

The determination builds connected what Atlantic called a “successful organisation partnership” with Waterdrop successful Austria, Croatia, Serbia and Slovenia.

Lada Tedeschi Fiorio, Atlantic Grupa radical vice president for firm strategy and investments, said: “Our collaboration has developed powerfully crossed our halfway European markets, wherever we spot important imaginable to further grow the marque together.”

Martin Donald Murray, Waterdrop CEO, added: “We person built a beardown instauration unneurotic crossed cardinal European markets, and this adjacent measurement allows america to deepen that collaboration adjacent further.”

The transaction is successful enactment with Atlantic Grupa’s broader strategy.

In its 2025 yearly report, the institution said it would prosecute “selective concern successful caller opportunities” and proactive M&A to fortify maturation categories.

Atlantic Grupa’s portfolio includes Argeta savoury spreads, Cedevita vitamins/beverages, Barcaffè coffee, and Donat mineral water.

In the archetypal 4th of 2026, its gross roseate 14.5% year-on-year to €300.7m, portion operating nett jumped 58.5% to €16.3m and nett net accrued 78% to €10.8m.

For full-year 2025, Atlantic posted gross of €1.20bn, up 10.1%, with operating nett rising 14.9% to €52.6m and nett net up 20.9% to €32.1m.

The institution expects 2026 gross supra €1.25bn, EBITDA supra €110m, and capex supra €60m.

"Atlantic Grupa takes involvement successful hydration “cubes” marque Waterdrop" was primitively created and published by Just Drinks, a GlobalData owned brand.

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