Assisi Pet Care builds on acquisition spree with Forthglade

Assisi Pet Care has added to its acquisition spree with a woody for chap UK-based concern Forthglade.

Backed and owned by private-equity steadfast Wind Point Partners since 2023, Assisi has bought Forthglade from concern radical IK Partners. Financial presumption of the transaction were not disclosed.

Like Assisi, Forthglade manufactures earthy favored nutrient and treats but specialises successful bedewed and adust foods for dogs.

The business, acceptable up successful 1971, is based successful Okehampton, Devon, wherever it operates a azygous accumulation plant. Forthglade supplies its namesake marque to large retailers specified arsenic Tesco, Sainsbury's and Asda, arsenic good arsenic autarkic favored stores. It besides sells online via a direct-to-consumer level and third-party providers.

David Cox, the CEO of Forthglade, said successful a statement: "I americium immensely arrogant of however we person developed the business, establishing the institution arsenic a trusted person successful premium, minimally processed favored food.

"None of this would person been imaginable without the dedication, passionateness and hard enactment of our exceptional team, arsenic good arsenic the enactment of IK passim this journey. Partnering with Assisi provides the strategical enactment to accelerate our maturation and we are each excited astir the adjacent signifier for the business."

Assisi was founded successful 2020 and is based successful Melton Mowbray, located successful the East Midlands region of Nottinghamshire. The institution provides branded and private-label favored foods to UK retailers. The concern besides sells online and to specializer UK favored stores.

Forthglade joins the Assisi portfolio that has been built up done M&A.

Two months ago, it acquired Sniffers Pet Care and its Naw marque of earthy canine treats, gathering connected a akin woody successful 2025 for Yakers.

In 2023, it purchased the UK pet-food concern Burns Pet Nutrition pursuing the erstwhile year's deals for UK-based pet-treats shaper Pet Munchies and dog-snacks shaper Maced successful Poland.

The institution besides bought Hollings successful 2020, a UK supplier of earthy canine treats, and a twelvemonth aboriginal purchased different UK business, Town and Country Petfoods, which makes feline and canine foods and snacks nether the Hi-Life brand.

Chris Melander, the CEO of Assisi, said: "Forthglade is an outstanding acceptable for Assisi and we are excited to put down the marque and the concern to unlock its adjacent signifier of growth.

"We person agelong admired Forthglade and the concern David and his squad person built. To make specified a strong, multi-channel brand; trusted by favored owners crossed grocery, specializer retail and online, is simply a existent achievement."

"Assisi Pet Care builds connected acquisition spree with Forthglade" was primitively created and published by Just Food, a GlobalData owned brand.