Apple Is Showing Signs Of Cratering This Month: Is One Wall Street Pro’s Expectation of 33% Gains Persuasive?

4 days ago 13

Alex Sirois

Wed, August 12, 2026 astatine 10:07 AM CDT 5 min read

Quick Read

  • Apple slid 10% post-earnings to $305 contempt a gross beat, arsenic representation pricing warnings and a tariff refund contention spooked investors.

  • Wedbush's Dan Ives targets $400 for AAPL, representing 31% upside, portion MSFT rallied 31% this month, making Apple the lone mega-cap laggard.

  • It sounds nuts, but SoFi1 is giving caller Active Invest users up to $3,000 successful banal for a constricted time, and each it takes is simply a $50 deposit to get started.2 See for yourself (Sponsor)

Apple presently trades astatine $304.91, portion the mean Wall Street terms people sits astatine $322.82, leaving a humble 5.9% spread betwixt the marketplace and the consensus.

A large, glowing achromatic  Apple logo is prominently displayed successful  a modern   gathering  with blue-tinted solid  walls and staircases. Silhouetted radical   locomotion  connected  the transparent stairs and past   the logo, with airy  bluish  skies and distant   metropolis  buildings disposable   done  the glass. The country   has a sleek, high-tech, and dynamic feel.

Nikada / Getty Images

Apple (NASDAQ:AAPL) is the world's astir invaluable institution by marketplace cap. The statement people implies lone a tiny ascent from here, but Wedbush Securities expert Dan Ives has staked retired a Street-high $400 terms target, an Outperform-rated telephone that pencils retired to astir 31% upside from the existent price. iPhone maturation conscionable re-accelerated, Services keeps compounding, and yet the banal has slipped implicit the past period portion the S&P 500 has held its ground.

A Post-Earnings Fade That Nobody Expected

The driblet began the infinitesimal Apple reported. Shares closed astatine $340 the time of the July 30, 2026 release, past bled steadily little to today's $304.91, a 10.3% descent contempt a header beat.

The net study looked beardown underneath. Revenue roseate 16.4% twelvemonth implicit twelvemonth to $109.4 billion, iPhone gross jumped 22%, and EPS of $2.02 topped the $1.89 estimate. But investors zeroed successful connected softer parts. Roughly $0.11 of that EPS came from one-time tariff refunds, and absorption flagged a "100-year flood" successful representation pricing that volition unit gross borderline into September.

Sentiment cracked from there. Supply-chain reporting astir Chinese representation supplier CXMT rejecting Apple's terms chopped demands, positive a unreserved of retail enactment buying, turned a humble slice into afloat sector-level underperformance. Since earnings, AAPL has lagged some the S&P 500 and the Nasdaq 100 by a meaningful margin.

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Why Dan Ives Sees a $95 Gap to Close

Analysts mostly shrugged disconnected the pullback, and the bull lawsuit has widened. Wedbush's Dan Ives calls Apple a "sleeping tech giant" whose 2.5+ cardinal progressive instrumentality basal is astir to participate a multi-year AI-driven upgrade cycle, catalyzed by the recently unveiled Siri AI shown astatine WWDC26. His $400 people rests connected 2 pillars: a hardware refresh question and high-margin AI subscription monetization layered onto Services.

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