Alex Sirois
Wed, August 12, 2026 astatine 10:07 AM CDT 5 min read
Quick Read
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Apple slid 10% post-earnings to $305 contempt a gross beat, arsenic representation pricing warnings and a tariff refund contention spooked investors.
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Wedbush's Dan Ives targets $400 for AAPL, representing 31% upside, portion MSFT rallied 31% this month, making Apple the lone mega-cap laggard.
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Apple presently trades astatine $304.91, portion the mean Wall Street terms people sits astatine $322.82, leaving a humble 5.9% spread betwixt the marketplace and the consensus.
Apple (NASDAQ:AAPL) is the world's astir invaluable institution by marketplace cap. The statement people implies lone a tiny ascent from here, but Wedbush Securities expert Dan Ives has staked retired a Street-high $400 terms target, an Outperform-rated telephone that pencils retired to astir 31% upside from the existent price. iPhone maturation conscionable re-accelerated, Services keeps compounding, and yet the banal has slipped implicit the past period portion the S&P 500 has held its ground.
A Post-Earnings Fade That Nobody Expected
The driblet began the infinitesimal Apple reported. Shares closed astatine $340 the time of the July 30, 2026 release, past bled steadily little to today's $304.91, a 10.3% descent contempt a header beat.
The net study looked beardown underneath. Revenue roseate 16.4% twelvemonth implicit twelvemonth to $109.4 billion, iPhone gross jumped 22%, and EPS of $2.02 topped the $1.89 estimate. But investors zeroed successful connected softer parts. Roughly $0.11 of that EPS came from one-time tariff refunds, and absorption flagged a "100-year flood" successful representation pricing that volition unit gross borderline into September.
Sentiment cracked from there. Supply-chain reporting astir Chinese representation supplier CXMT rejecting Apple's terms chopped demands, positive a unreserved of retail enactment buying, turned a humble slice into afloat sector-level underperformance. Since earnings, AAPL has lagged some the S&P 500 and the Nasdaq 100 by a meaningful margin.
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Why Dan Ives Sees a $95 Gap to Close
Analysts mostly shrugged disconnected the pullback, and the bull lawsuit has widened. Wedbush's Dan Ives calls Apple a "sleeping tech giant" whose 2.5+ cardinal progressive instrumentality basal is astir to participate a multi-year AI-driven upgrade cycle, catalyzed by the recently unveiled Siri AI shown astatine WWDC26. His $400 people rests connected 2 pillars: a hardware refresh question and high-margin AI subscription monetization layered onto Services.

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