Apple CEO Tim Cook Says Company Doesn't Usually Look Back, But Will Celebrate 50th Anniversary: 'I Promise'

Apple Inc (NASDAQ:AAPL) could beryllium successful for an breathtaking 2026 with the merchandise of caller smartphones and celebrating grounds financial results. The institution volition besides scope a fractional period successful concern successful 2026.

Here's what CEO Tim Cook said astir the imaginable to observe the company's 50th anniversary.

Apple memorabilia is hitting auction records successful aboriginal 2026 arsenic auction houses and collectors hunt for pieces of past of the exertion institution up of its 50th anniversary.

The institution was founded connected April 1, 1976, and volition deed 50 years successful little than 2 months from now.

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During a caller gathering with Apple employees, CEO Tim Cook shared his thoughts connected the company's milestone, arsenic reported by Bloomberg.

"I've been unusually reflective lately astir Apple due to the fact that we person been moving connected what bash we bash to people this infinitesimal — 50 years," Cook said. "It's an bonzer accomplishment."

Cook said the institution has been going done aged photographs and aged products arsenic it works towards its day and acknowledged the mode Apple has "changed the world."

"Are we going to observe it? You amended judge it. We're not acceptable to accidental precisely however yet, truthful enactment tuned."

The Apple CEO acknowledged that the institution doesn't walk a batch of clip looking backmost astatine history, alternatively focusing connected "what's next."

"We've truly had to enactment hard connected this to get successful a reflective state, but erstwhile you truly halt and intermission and deliberation astir the past 50 years, it makes your bosom sing. It truly does. I committedness immoderate celebration."

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Apple banal gained 11.5% successful 2025, underperforming the S&P 500 (+16.6%). Year-to-date, shares are up 1.7% successful 2026.

With the institution reporting grounds quarterly results and iPhone revenue, investors apt privation to spot a much affirmative absorption from the market.

The 50th day could enactment much attraction connected the exertion elephantine and could besides let the institution to observe its past milestones, specified arsenic the iPhone, portion besides putting the spotlight connected its adjacent question of iPhones, including a foldable smartphone.

Photo: Andrey Bayda via Shutterstock