Activist investor Bill Ackman makes $2B bet on Meta Platforms

Billionaire activistic capitalist Bill Ackman has taken a astir $2 cardinal involvement successful Meta Platforms Inc (NASDAQ:META, XETRA:FB2A, SIX:FB), making a large stake that the societal media elephantine volition outpace rivals successful the contention to make artificial quality technologies, according to a study by The Wall Street Journal.

The investment, disclosed astatine a Pershing Square money gathering connected Wednesday, represents astir 10% of the hedge fund’s superior astatine the extremity of 2025, based connected past disclosures.

Despite its size for Pershing Square’s concentrated portfolio, the presumption remains a tiny fraction of Meta’s wide marketplace capitalization.

Pershing Square began accumulating Meta shares successful November astatine an mean terms of astir $625 per share, the Journal reported, citing an capitalist presentation.

Meta’s banal has declined astir 13% implicit the past six months amid capitalist concerns astir the standard of the company’s spending connected artificial quality infrastructure, research, and talent.

Ackman’s thesis centers connected AI’s imaginable to heighten Meta’s halfway businesses, including contented recommendations and targeted advertising, portion besides opening opportunities successful wearables and AI-driven integer assistants.

“Meta’s concern exemplary is 1 of the clearest beneficiaries of AI integration,” Pershing Square said successful its presentation, according to the Journal.

The concern comes arsenic Meta continues to displacement resources toward AI, including occupation cuts successful its Reality Labs division. The institution has incurred much than $70 cardinal successful losses successful the portion since 2020, drafting capitalist scrutiny adjacent arsenic CEO Mark Zuckerberg commits tens of billions of dollars to AI improvement and information halfway expansion.

Ackman is known for moving a highly concentrated portfolio. Pershing Square held conscionable 13 positions astatine the extremity of 2025, including stakes successful Alphabet and Amazon, and precocious exited longtime holdings successful Chipotle Mexican Grill and Hilton Worldwide.

Pershing Square Holdings, the firm’s main concern vehicle, gained 20.9% successful 2025, outpacing the S&P 500’s full instrumentality of 17.9%, though it fell 2.5% successful January 2026.

Shares of Meta traded bash 2.3% astatine astir $653 connected Thursday day amid a broader pullback successful exertion stocks.