Accenture invests in Alembic

Accenture, done its firm task superior arm, has announced an concern successful AI-based selling quality level Alembic.

The 2 companies volition signifier a strategical concern aimed astatine supporting clients successful tracking and improving the effectiveness of their selling activities utilizing information investigation and causal AI.

Alembic’s level aggregates and examines accusation from assorted selling sources, specified arsenic broadcast media, societal platforms, website traffic, and direct-to-consumer communications.

It integrates this information with income statistic to found connections betwixt selling actions and concern outcomes.

The strategy provides real-time information intended to enactment decisions connected selling walk and clarify the interaction of campaigns connected revenue.

Alembic’s strategy is designed to code this by identifying interaction scores for each selling transmission oregon event, including areas typically challenging to measure, specified arsenic marque initiatives, sponsorships, unrecorded events, and integrated societal content.

The exertion tin besides measure the effect of marketplace fluctuations oregon argumentation changes to assistance organisations set their selling investments erstwhile needed.

Alembic laminitis and CEO Tomás Puig said: “This concern and collaboration with Accenture volition assistance america scope much companies that privation to recognize what truly drives their results.

“Most companies are not abbreviated connected data. They are abbreviated connected answers, and that is wherever our Nvidia SuperPOD backbone makes the difference.”

Accenture Song, the company’s tech-powered originative group, is collaborating with assorted emerging AI firms crossed the selling workflow.

Partnerships see Aaru for strategical planning, Writer for contented development, AI Refinery for run management, and present Alembic for attribution and analytics.

Accenture’s ain selling section is presently trialling Alembic’s exertion to measure its run performance.

Accenture Song planetary lawsuit AI and information pb Arun Kumar said: “This concern betwixt Accenture and Alembic is simply a paradigm displacement successful measurement.

“Alembic’s capabilities complement existing approaches, specified arsenic marketplace premix modelling, but present with seemingly limitless variables that tin beryllium analysed.”

Alembic precocious closed a Series B backing circular led by Prysm Capital and Accenture.

Other investors included Silver Lake Waterman, Liquid 2 Ventures, NextEquity, Friends & Family Capital, and WndrCo.

In August 2025, Accenture announced the acquisition of NeuraFlash, a consulting and autarkic bundle vendor spouse for Salesforce and Amazon Web Services.

"Accenture invests successful Alembic" was primitively created and published by Verdict, a GlobalData owned brand.